Frase
Reviewed by Alexis Morain · Updated July 11, 2026
Frase analyzes search results and helps you write SEO content that ranks, with briefs and AI included. US publisher, from 39 $/month.
A solid tool for scoping and speeding up SEO writing, complementary to a full suite, whose AI output still needs reworking.
- SERP analysis and a structured brief in seconds
- Optimization score to cover the full semantic scope
- AI writing needs proofreading and reworking
Frase is an SEO content writing tool that combines search results analysis with AI-assisted writing. Its promise: produce ranking-ready articles faster by building on what Google already rewards for a given query.
What is Frase used for?
You enter a keyword, Frase analyzes the top-ranking pages, extracts the topics and questions to cover, and generates a structured brief. AI then helps write and optimize the text to cover the expected semantic scope. An optimization score compares the content against competitors, useful for not missing anything.
Frase or a general SEO tool?
Compared with Semrush or SE Ranking, which cover all of technical SEO and tracking, Frase focuses on one step: creating optimized content. It complements an SEO suite rather than replacing one. Compared with a plain assistant like ChatGPT, it adds SERP analysis and semantic scoping.
What are Frase's limitations?
The AI writing still needs proofreading and reworking: the raw output often lacks depth and accuracy. Plans cap the number of articles and audited pages per month, and extra seats are billed separately. There is no free plan, only a token paid trial.
Pros & Cons
- SERP analysis and a structured brief in seconds
- Optimization score to cover the full semantic scope
- Writing AI included in every plan
- Saves time on editorial scoping
- AI writing needs proofreading and reworking
- Capped number of articles and audited pages
- No free plan, extra seats billed separately
Key features of Frase
SERP analysis
Extracts the topics and questions to cover
Automatic brief
Structured content plan from a single keyword
AI writing
Text generation and optimization
Optimization score
Semantic comparison against competitors
Frase pricing
Frase starts at 39 $/month billed annually (49 $ monthly) for the Starter plan (10 articles, 50 audited pages). The Professional plan (103 $ annual) scales to 40 articles, the Scale plan to 100. AI is included everywhere; each extra seat costs 29 $/month. A paid trial lets you test the tool.
Starter
10 articles/month · 50 audited pages · AI included
39 $ per month (49 $ monthly)
Professional
40 articles/month · 250 audited pages · Usage-based overage
103 $ per month (129 $ monthly)
Scale
100 articles/month · 1,000 audited pages · Multiple sites
239 $ per month (299 $ monthly)
Enterprise
White label · SSO/SAML · Custom seats
Custom
Pricing verified on July 11, 2026
Try FraseWho is Frase for?
Best for
- SEO writers wanting to scope and speed up production
- Content teams complementing an SEO suite
- Sites regularly publishing optimized articles
Not recommended for
- Needing a complete technical SEO suite
- Demanding content without thorough human review
Want to try Frase?
Head to the official site and the current offer.
Frequently asked questions about Frase
Does Frase have a free plan?▼
Does Frase replace an SEO tool like Semrush?▼
Can Frase's AI writing be used directly?▼
Analyze with an AI assistant
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