Imagify

Reviewed by Alexis Morain · Updated July 14, 2026

Imagify compresses and optimizes a site's images to speed up loading, with WebP conversion. Made by WP Media. Free plan, then from ~$9.99/month.

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SaaS Radar Review

7/10

An effective image optimization tool well integrated with WordPress, a natural complement to WP Rocket, with a good effort-to-impact ratio on performance.

Compression without visible loss
WebP and AVIF conversion
Free quota reached quickly on a large site

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Imagify is a web image optimization tool, made by WP Media, the French company behind WP Rocket. It compresses images without visible quality loss, converts them to modern formats (WebP, AVIF) and thus reduces page weight, a direct lever for performance and SEO, notably on WordPress.

What is Imagify used for?

Imagify is used to reduce a site's image weight, often the first cause of slowness: automatic compression on upload, bulk optimization of the media library, WebP conversion and resizing. On WordPress, its plugin automates everything; it also works via an API for other environments. It is a natural complement to a cache tool like WP Rocket.

Imagify for whom?

Imagify is aimed at site owners, agencies and e-merchants concerned with load speed and Core Web Vitals. Optimizing images is one of the best effort-to-impact actions on web performance.

How much does Imagify cost?

Imagify offers a free plan covering a monthly optimization quota (around 20 MB). Beyond that, paid plans start around $9.99 per month depending on the volume of images to process, with options for large sites and agencies.

Pros & Cons

What we love

Compression without visible loss
WebP and AVIF conversion
Automated WordPress plugin
Made by WP Media (WP Rocket)

What could be better

Free quota reached quickly on a large site
Volume-based pricing
Mostly designed for WordPress

Key features of Imagify

Image compression

Weight reduction without visible loss

WebP conversion

Modern image formats

Bulk optimization

Process the whole media library

WordPress plugin

Automation on WordPress

Imagify pricing

Imagify offers a free plan covering a monthly image optimization quota (around 20 MB), enough for a small site. Beyond that, paid plans start around $9.99 per month, priced by the volume of images to process, with options for large sites and agencies managing several sites. Compression, WebP conversion and the WordPress plugin are included from the free plan.

Free plan / trial

Free plan with a monthly quota of around 20 MB of images.

Free

~20 MB images/month · Compression and WebP · WordPress plugin

Free monthly quota

Paid

Higher volume · Bulk optimization · API

$9.99 month (by volume)

Pricing verified on July 14, 2026

Try Imagify

Who is Imagify for?

Best for

WordPress sites concerned with speed
E-merchants and agencies
Core Web Vitals optimization

Not recommended for

Sites without image weight issues
Very specific environments outside the API

Want to try Imagify?

Head to the official site and the current offer.

Visit Imagify

Frequently asked questions about Imagify

Does Imagify have a free plan?▼

Yes, a free plan covers a monthly optimization quota (around 20 MB of images), enough for a small site. Beyond that, paid plans start around $9.99 per month.

Imagify and WP Rocket, what is the link?▼

Both are made by WP Media, the French WordPress performance specialist. Imagify optimizes images, WP Rocket handles caching: they complement each other.

Categories:

Website & SEO