leboncoin

Reviewed by Alexis Morain · Updated July 14, 2026

leboncoin is France's major classified ads platform: real estate, jobs, vehicles, goods. Free for individuals, dedicated professional plans.

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SaaS Radar Review
7/10

An essential distribution channel in France thanks to its massive, local audience, valuable for professionals alongside a specialized portal.

  • Massive, local audience
  • Free for individuals
  • Opaque professional pricing

leboncoin is the largest classified ads platform in France, an essential site for buying, selling and renting between individuals and for professionals. Real estate, vehicles, jobs, second-hand goods: its strength is a massive, local audience, making it a major distribution channel, notably for real estate.

What is leboncoin used for by a professional?

For a professional (real estate agency, dealer, merchant, recruiter), leboncoin is a high-visibility distribution channel. Professional offers include dedicated accounts, promotion options and tools to manage listings at scale, with pricing suited to volume and sector.

leboncoin or a specialized portal?

leboncoin covers all sectors with a huge general audience, where portals like SeLoger or Bien'ici focus on real estate with a more qualified audience. Many professionals combine leboncoin for volume and a specialized portal for targeting.

How much does leboncoin cost?

For an individual, posting an ad is free, with paid visibility options. For professionals, access goes through dedicated offers and subscriptions, priced by sector, listing volume and options, generally on quote or a professional rate card.

Pros & Cons

What we love
  • Massive, local audience
  • Free for individuals
  • All sectors covered
  • Strong in real estate and vehicles
What could be better
  • Opaque professional pricing
  • Less qualified general audience
  • High competition on listings

Key features of leboncoin

Classified ads

Real estate, vehicles, jobs, goods

Local audience

Strong geographic coverage

Professional accounts

Distribution and management at scale

Visibility options

Bumping and promotion

leboncoin pricing

For an individual, posting an ad on leboncoin is free, with paid options to gain visibility (bumping, promotion). For professionals, access goes through dedicated offers and subscriptions, priced by sector (real estate, auto, jobs), listing volume and chosen options, generally on quote or via a professional rate card. There is therefore no single advertised price on the professional side.

Free plan / trial

Free posting for individuals; professional offers on quote.

Individual

Free ad posting · Visibility options · All sectors

Free paid options

Professional

Dedicated pro accounts · Promotion · Management at scale

Custom by sector and volume

Pricing verified on July 14, 2026

Try leboncoin

Who is leboncoin for?

Best for

  • Professionals seeking distribution volume
  • Real estate agencies and dealers
  • Peer-to-peer selling

Not recommended for

  • Ultra-qualified niche targeting
  • Brands outside the French market

Want to try leboncoin?

Head to the official site and the current offer.

Visit leboncoin

Frequently asked questions about leboncoin

Is posting an ad on leboncoin free?
Yes for individuals, with paid visibility options. Professionals go through dedicated offers priced by sector and volume.
leboncoin or a specialized real estate portal?
leboncoin offers a huge general audience, a portal like SeLoger or Bien'ici targets a more qualified real estate audience. The two are often combined.

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Tech sheet

Platforms
WebiOSAndroid
Integrations
Logiciels immobiliersPasserelles d'annonces
Support
Centre d'aide, Support professionnel
Data hosting
GDPR Compliance

Vendor

Companyleboncoin (Adevinta)
Founded2006
HeadquartersParis, Île-de-France, France

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