Reviewed by Alexis Morain · Updated July 14, 2026
An essential distribution channel in France thanks to its massive, local audience, valuable for professionals alongside a specialized portal.
leboncoin is the largest classified ads platform in France, an essential site for buying, selling and renting between individuals and for professionals. Real estate, vehicles, jobs, second-hand goods: its strength is a massive, local audience, making it a major distribution channel, notably for real estate.
For a professional (real estate agency, dealer, merchant, recruiter), leboncoin is a high-visibility distribution channel. Professional offers include dedicated accounts, promotion options and tools to manage listings at scale, with pricing suited to volume and sector.
leboncoin covers all sectors with a huge general audience, where portals like SeLoger or Bien'ici focus on real estate with a more qualified audience. Many professionals combine leboncoin for volume and a specialized portal for targeting.
For an individual, posting an ad is free, with paid visibility options. For professionals, access goes through dedicated offers and subscriptions, priced by sector, listing volume and options, generally on quote or a professional rate card.
Classified ads
Real estate, vehicles, jobs, goods
Local audience
Strong geographic coverage
Professional accounts
Distribution and management at scale
Visibility options
Bumping and promotion
For an individual, posting an ad on leboncoin is free, with paid options to gain visibility (bumping, promotion). For professionals, access goes through dedicated offers and subscriptions, priced by sector (real estate, auto, jobs), listing volume and chosen options, generally on quote or via a professional rate card. There is therefore no single advertised price on the professional side.
Free plan / trial
Free posting for individuals; professional offers on quote.
Individual
Free ad posting · Visibility options · All sectors
Free paid options
Professional
Dedicated pro accounts · Promotion · Management at scale
Custom by sector and volume
Pricing verified on July 14, 2026
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