Web CEO

Reviewed by Alexis Morain · Updated July 10, 2026

Web CEO combines rank tracking, technical audits, backlink analysis, and white-label reports. A veteran SEO suite, from 37 $/month.

Visit Web CEO

Free trial

Web CEO, is this your tool?Claim this listing for free to keep it up to date and unlock owner options.

SaaS Radar Review

6/10

A complete, affordable SEO suite for small agencies, but dated and thinner on data than the leaders.

All SEO tools brought together in a single interface
White labeling for agency resale
Dated interface and lagging usability

See full review ↓How I rate

Web CEO is an all-in-one SEO suite that has been around since the early 2000s. It brings the tools of search optimization together in a single interface: rank tracking, technical audits, backlink analysis, keyword research, and client reports, with a clear tilt toward agencies.

What is Web CEO used for?

You track your rankings on search engines, audit a site's technical health, analyze backlinks, and monitor competitors. Its defining feature is white labeling: an agency can serve the tools and reports under its own domain and logo, a strong argument for reselling. Automated reports can be scheduled and sent to clients.

Web CEO or Semrush?

Semrush and SE Ranking lead on data freshness and the size of their keyword databases. Web CEO plays the price and white-label card, more accessible for a small agency, but with thinner data and a more dated interface.

What are the limits of Web CEO?

The tool shows its age in terms of usability, and its data depth lags behind market leaders. Plans are mainly differentiated by the volume of keywords tracked, which means you need to size your subscription carefully from the start.

Pros & Cons

What we love

All SEO tools brought together in a single interface
White labeling for agency resale
Accessible entry price compared to the leaders
Automated, schedulable client reports

What could be better

Dated interface and lagging usability
Less fresh, less deep data than Semrush or SE Ranking
Plans segmented by keyword volume, requiring careful sizing

Key features of Web CEO

Rank tracking

Rankings tracked by keyword and by search engine

Technical audit

Analysis of a site's SEO health

Backlink analysis

Link profile and monitoring

White-label reports

Client deliverables under your own logo and domain

Web CEO pricing

Web CEO starts at 37 $/month for the Solo plan (1 project), then 99 $ (Startup) and 299 $ (Corporate) depending on the volume of keywords tracked. The Agency Unlimited plan (99 $ plus add-ons) adds white labeling. A 14-day free trial lets you test before committing.

Solo

1 project · Guided SEO instructions · Basic tools

37 $ per month

Startup

750 keyword/engine combos · Audit and backlinks · Reports

99 $ per month

Corporate

2,400 keyword/engine combos · Advanced features · Multiple projects

299 $ per month

Agency Unlimited

White labeling · Custom domain (+80 $) · Pay-per-request billing

99 $+ per month