Amazon SES

Reviewed by Alexis Morain · Updated July 14, 2026

Amazon SES is AWS's transactional and marketing email sending service, billed by usage at very low cost. Reserved for technical profiles.

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SaaS Radar Review

7/10

Unbeatable email sending infrastructure at volume and very economical, but raw and reserved for technical profiles, far from a turnkey marketing platform.

Very low per-unit cost at volume
Reliable and scalable
No built-in marketing interface

See full review ↓How I rate

Amazon SES (Simple Email Service) is Amazon Web Services' email sending service. Built for developers, it sends transactional emails (confirmations, notifications) and marketing emails at very large scale, at a per-unit cost among the lowest on the market, via API or SMTP.

What is Amazon SES used for?

Amazon SES serves as reliable, economical email sending infrastructure: application notifications, account emails, high-volume campaigns. It handles deliverability, authentication (SPF, DKIM) and bounces, but leaves contact, template and campaign management to the application or a third-party tool. It is a technical building block, not a turnkey marketing platform.

Amazon SES or an email platform?

Against a complete solution like Brevo, Amazon SES is far cheaper at volume but far more raw: no campaign editor, no built-in list management. It is aimed at technical teams; for no-code marketing, a dedicated platform remains a better fit.

How much does Amazon SES cost?

Amazon SES bills by usage, per email sent, at a very low rate (around $0.10 per 1,000 emails), plus data transfer. A free tier is included for sending from applications hosted on AWS. Real cost depends on volume.

Pros & Cons

What we love

Very low per-unit cost at volume
Reliable and scalable
Integrated into the AWS ecosystem
API and SMTP

What could be better

No built-in marketing interface
Reserved for technical teams
Contact management to do yourself

Key features of Amazon SES

Sending at scale

Transactional and marketing emails

Deliverability

SPF and DKIM authentication

Bounce handling

Bounces and complaints

API and SMTP

Flexible technical integration

Amazon SES pricing

Amazon SES bills by usage, per email sent, at a rate among the lowest on the market (around $0.10 per 1,000 emails), plus data transfer and optional features. A free tier with monthly quota is included for sending from applications hosted on AWS. Real cost depends entirely on volume, making it unbeatable at scale but raw to implement.

Free plan / trial

Free tier with monthly quota for sending from AWS applications.

Free tier

Sending from AWS apps · Monthly quota included · API and SMTP

Free monthly quota

Usage-based

Very low rate at volume · Deliverability and authentication · Bounce handling

~$0.10 / 1,000 emails per email sent

Pricing verified on July 14, 2026

Try Amazon SES

Who is Amazon SES for?

Best for

Technical teams and developers
High-volume transactional emails
Applications already on AWS

Not recommended for

No-code marketing
Teams wanting a turnkey platform

Want to try Amazon SES?

Head to the official site and the current offer.

Visit Amazon SES

Frequently asked questions about Amazon SES

Is Amazon SES a complete email platform?▼

No, it is technical sending infrastructure. It does not provide a campaign editor or built-in list management: those functions remain with the application or a third-party tool.

How is Amazon SES billed?▼

By usage, per email sent, at a very low rate (around $0.10 per 1,000 emails), plus data transfer. A free tier is included for sending from AWS.

Categories:

Development & Tech Marketing & Acquisition