Brevo
Reviewed by Alexis Morain · Updated July 10, 2026
Brevo brings email marketing, SMS, automation, and a light CRM into one French platform. Free plan, paid tiers from 9 €/month, by Sendinblue.
A complete, economical marketing platform, a French publisher hosted in Europe, ideal for email and automation.
- Email, SMS, automation, and a light CRM all in one place
- Billed by emails sent, not contacts stored
- Brevo logo required on the free plan, paid to remove
Brevo (formerly Sendinblue) is the relationship marketing platform from Sendinblue, a French publisher based in Paris. It brings email, SMS, automation, and a light CRM into a single tool, with aggressive pricing aimed squarely at American competitors.
What is Brevo used for?
You design and send email campaigns, automate scenarios (welcome, follow-up, abandoned cart), and manage SMS and a basic CRM. Its pricing is based on emails sent rather than contacts stored, which makes it economical for large, lightly-emailed lists. Hosting in Europe and its French ownership are strong points for GDPR compliance.
Brevo or a cold email tool?
Brevo targets marketing to your own opt-in contacts, not cold outreach. For cold email, Lemlist or Instantly are better suited. Brevo shines on newsletters, automated scenarios, and transactional email, where deliverability and a clean list matter most.
What are the limits of Brevo?
The free plan caps out at 300 emails per day and carries the Brevo brand, and removing that logo is a paid add-on. Deliverability is solid but lags behind top-tier specialists, and the interface, while rich, takes some time to learn.
Pros & Cons
- Email, SMS, automation, and a light CRM all in one place
- Billed by emails sent, not contacts stored
- French publisher, European hosting, a GDPR advantage
- Generous free plan to get started
- Brevo logo required on the free plan, paid to remove
- Deliverability lags behind top-tier specialists
- Rich interface, takes a while to learn
Key features of Brevo
Email campaigns
Designing and sending newsletters and transactional emails
Automation
Welcome, follow-up, and abandoned cart scenarios
SMS marketing
Sending SMS campaigns from the same platform
Light CRM
Built-in contact management and basic pipeline
Brevo pricing
Free plan / trial
Free plan: up to 300 emails per day and unlimited contacts, but the Brevo logo is required on emails and advanced features are limited.
Free
300 emails/day · Unlimited contacts · Basic CRM and templates
0 €
Starter
From 5,000 emails/month · No daily limit · No logo (optional)
9 € per month
Business
Advanced automation · A/B testing · Advanced statistics
18 € per month
Enterprise
Custom volume · SSO · Dedicated support
Custom
Pricing verified on July 10, 2026
Try BrevoWho is Brevo for?
Best for
- Small businesses and e-commerce sellers wanting affordable email and automation
- Organizations concerned about European hosting (GDPR)
- Large contact lists that aren't emailed often
Not recommended for
- Cold outreach, better served by Lemlist or Instantly
- Top-tier deliverability needs at premium volumes
Want to try Brevo?
Head to the official site and the current offer.
Frequently asked questions about Brevo
Is Brevo free?▼
Is Brevo a French publisher?▼
Is Brevo suited to cold email?▼
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