Convert Experiences

Convert (convert.com) is an A/B testing and conversion rate optimization platform, published by the company Convert Insights, Inc. The commercial product is called Convert Experiences: that's the tool you use day to day, while Convert Insights is the name of the company.

What is Convert for?

You build A/B tests, multivariate tests, and personalization experiences to compare page variants and lift conversions. The tool offers a visual editor, fine-grained audience targeting, analytics integrations, and a strong focus on privacy (GDPR compliance, EU data hosting options). The target audience: CRO teams, e-commerce businesses, and agencies who want serious testing without an enterprise-suite price tag.

Convert or the big experimentation suites?

Convert positions itself as the reliable, affordable option against enterprise platforms. It covers the essentials of testing with solid support and clear usage-based pricing, but stays less massive than all-in-one suites. For a team that wants clean, privacy-conscious A/B testing, it's a solid choice.

How much does Convert cost?

There's no free plan, but a 15-day trial. Pricing depends on the number of monthly tested users: around $199/month billed annually ($299/month billed monthly) for the entry tier, around $499/month for the tier above. Each additional block of 100,000 tested users adds around $299/month. Enterprise is quote-based.