Looker Studio
Reviewed by Alexis Morain · Updated July 14, 2026
Looker Studio builds dashboards and reports connected to your Google and third-party data. Free, with a Pro version around $9 per user.
A free, effective reporting tool, unbeatable for visualizing Google data, as long as you don't expect a true enterprise BI platform.
- Free with no report limit
- Native Google connectors
- Limited on very large volumes
Looker Studio, formerly Google Data Studio, is Google's data visualization and reporting tool. It builds interactive dashboards from varied sources, with a drag-and-drop editor accessible without deep technical skills.
What is Looker Studio used for?
Looker Studio is used to assemble shareable reports connecting several sources: Google Analytics, Google Ads, Search Console, spreadsheets, databases. You create charts, filters and pages, then share the report like a Google document. It is the most widespread free reporting tool in the Google ecosystem.
Looker Studio or a paid BI tool?
For marketing reporting wired to Google tools, Looker Studio is enough and costs nothing. Against an enterprise BI platform like Power BI or Qlik, it shows its limits on large volumes and governance. It feeds very well on data from Google Analytics.
How much does Looker Studio cost?
The standard version is free, with no report limit. Looker Studio Pro, around $9 per user per month, adds team access management, support and integration with the Looker platform for enterprise use.
Pros & Cons
- Free with no report limit
- Native Google connectors
- Simple drag-and-drop editor
- Easy sharing
- Limited on very large volumes
- Less powerful than enterprise BI
- Variable performance by source
Key features of Looker Studio
Dashboards
Interactive drag-and-drop reports
Connectors
Google and third-party sources
Sharing
Google-document-style distribution
Templates
Gallery of ready-made reports
Looker Studio pricing
Looker Studio is free in its standard version, with no limit on reports or Google connectors, making it the most widespread reporting tool in the ecosystem. Looker Studio Pro, around $9 per user per month, adds team access management, official support and integration with the Looker platform for enterprise needs. Most uses fit within the free version.
Free plan / trial
Free standard version with unlimited reports and connectors.
Looker Studio
Unlimited reports · Google and third-party connectors · Document-style sharing
Free
Looker Studio Pro
Team management · Google support · Looker integration
$9 user/month
Pricing verified on July 14, 2026
Try Looker StudioWho is Looker Studio for?
Best for
- Marketing reporting on Google tools
- Agencies and freelancers
- Teams wanting free dashboards
Not recommended for
- High-volume enterprise BI
- Advanced data governance
Want to try Looker Studio?
Head to the official site and the current offer.
Frequently asked questions about Looker Studio
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Does Looker Studio replace enterprise BI?▼
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