Amazon DSP

Reviewed by Alexis Morain · Updated July 14, 2026

Amazon DSP buys display and video advertising programmatically, on and off Amazon, using its purchase data. Quote-based.

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SaaS Radar Review

7/10

A powerful programmatic platform backed by Amazon's purchase data, best kept for brands and advertisers with a substantial budget.

Unique Amazon purchase data
Reach on and off the marketplace
High entry budget

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Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising buying platform. It buys display and video placements in an automated way, across Amazon's properties (site, Prime Video, Twitch) and a broad external network, drawing on Amazon's valuable purchase data.

What is Amazon DSP used for?

Amazon DSP is used to run display and video campaigns at scale, notably for the top of the funnel (awareness, consideration) and retargeting based on real purchase behaviors observed on Amazon. It complements Amazon Ads, centered on marketplace search, by extending reach far beyond.

Amazon DSP or Amazon Ads?

Amazon Ads (Sponsored Products, Brands) targets search intent on the marketplace; Amazon DSP does programmatic display and video buying, on and off Amazon, to reach broader audiences. DSP is aimed more at brands and advertisers with a substantial budget.

How much does Amazon DSP cost?

Amazon DSP is billed on quote, usually with a substantial entry budget, self-service for some accounts or managed. The model is based on buying programmatic impressions, with no public rate card.

Pros & Cons

What we love

Unique Amazon purchase data
Reach on and off the marketplace
Programmatic display and video
Behavioral retargeting

What could be better

High entry budget
Quote-based, not transparent
Programmatic complexity

Key features of Amazon DSP

Programmatic buying

Automated display and video

Purchase data

Targeting on real behaviors

Extended reach

Amazon, Prime Video, external network

Retargeting

Re-target Amazon audiences

Amazon DSP pricing

Amazon DSP is billed on quote, with no public rate card: the model is based on programmatic buying of display and video impressions. Access is self-service for some accounts or managed by Amazon, often with a substantial entry budget. It is a platform aimed at brands and advertisers with means, not small sellers.

Free plan / trial

No free plan; quote-based, substantial entry budget.

Programmatic buying

Display and video · On and off Amazon · Amazon purchase data

Custom impressions

Pricing verified on July 14, 2026

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