Amazon Marketing Cloud

Reviewed by Alexis Morain · Updated July 14, 2026

Amazon Marketing Cloud (AMC) is a secure analytics environment (clean room) to measure and optimize Amazon ad campaigns. Quote-based.

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SaaS Radar Review

7/10

A powerful analytics clean room for advanced Amazon advertisers, valuable for fine measurement, but reserved for mature, well-equipped brands.

Fine analysis of Amazon campaigns
Secure, anonymized environment
Reserved for mature Amazon advertisers

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Amazon Marketing Cloud (AMC) is a secure, clean-room-type analytics environment offered by Amazon Ads. It lets advertisers query, in an anonymized and privacy-safe way, their own campaign signals and Amazon event data to measure the real impact of their advertising investment.

What is Amazon Marketing Cloud used for?

AMC is used for advanced campaign analysis: understanding purchase journeys, measuring overlaps between Amazon Ads and Amazon DSP, attributing conversions and optimizing budget allocation. Data stays in a secure environment, queried in SQL, without exposing individual information.

Who is AMC for?

AMC targets mature brands and advertisers already investing significantly on Amazon that want fine measurement, beyond standard reports. It requires data analysis skills and fits into an advanced Amazon advertising strategy.

How much does Amazon Marketing Cloud cost?

AMC is offered to Amazon Ads advertisers, generally with no separate access fee but within a substantial advertising investment, with possible costs tied to processing and data. Pricing is not public and falls under a quote-based framework.

Pros & Cons

What we love

Fine analysis of Amazon campaigns
Secure, anonymized environment
Journey and overlap measurement
Flexible SQL queries

What could be better

Reserved for mature Amazon advertisers
Data skills required
Opaque pricing

Key features of Amazon Marketing Cloud

Clean room

Anonymized, secure analysis

SQL queries

Flexible data querying

Attribution

Conversion and journey measurement

Optimization

Informed budget allocation

Amazon Marketing Cloud pricing

Amazon Marketing Cloud has no public pricing. It is offered to Amazon Ads advertisers within a substantial advertising investment, generally with no separate advertised access fee, but with possible costs tied to the volume of processing and data queried. It is a tool reserved for mature brands, whose value is measured against an already advanced Amazon advertising strategy.

Free plan / trial

No free plan; reserved for Amazon advertisers, quote-based.

Analytics environment

Secure clean room · SQL queries on data · Amazon campaign measurement

Custom

Pricing verified on July 14, 2026

Try Amazon Marketing Cloud

Who is Amazon Marketing Cloud for?

Best for

Mature brands investing on Amazon
Data and advanced measurement teams
Multi-format Amazon optimization

Not recommended for

Small Amazon sellers
Advertisers without data skills

Want to try Amazon Marketing Cloud?

Head to the official site and the current offer.

Visit Amazon Marketing Cloud

Frequently asked questions about Amazon Marketing Cloud

What is a clean room like AMC?▼

A secure analytics environment where campaign data is queried anonymously, without exposing individual information, to measure advertising impact while respecting privacy.

Is AMC reserved for large advertisers?▼

In practice, yes: it targets mature brands already investing significantly on Amazon and with data analysis skills.

Categories:

Analytics & Data Marketing & Acquisition