Amazon Ads

Amazon Ads is Amazon's advertising network, a major lever for sellers and brands present on the marketplace. Its distinctive trait is acting closest to the act of purchase: ads appear directly in Amazon search results and product pages, where purchase intent is strongest.

What is Amazon Ads used for?

Amazon Ads is used to promote products for visibility and sales on the marketplace. The main formats are Sponsored Products (sponsored products in results), Sponsored Brands (brand banners) and Sponsored Display (retargeting). It is an essential channel for any serious Amazon seller.

Amazon Ads or another network?

Where Google Ads captures general search intent, Amazon Ads captures direct purchase intent on the marketplace, with a conversion rate often higher for e-commerce. The two are complementary depending on strategy. For the top of the funnel, Amazon DSP extends reach.

How much does Amazon Ads cost?

There is no subscription: you pay on auction, mostly per click, with a freely defined budget. Cost per click depends on product category and competition. A seller or registered brand on Amazon can start with a modest budget.