Tools tagged "Marketing"

Marketo Engage is Adobe's B2B marketing automation platform: lead nurturing, scoring, multichannel campaigns. Quote-based, enterprise-oriented.

Amazon DSP buys display and video advertising programmatically, on and off Amazon, using its purchase data. Quote-based.

Amazon Marketing Cloud (AMC) is a secure analytics environment (clean room) to measure and optimize Amazon ad campaigns. Quote-based.

TikTok is the short-video social network, free for brands, with an auction-based advertising platform (TikTok Ads). Strong with young audiences.

YouTube is Google's video platform, free to publish, and a major video advertising network via Google Ads. The world's second search engine.

Meta Ads is Meta's advertising network, covering Facebook, Instagram and Messenger from one manager. Auction-based ads, free budget.

Facebook Ads refers to advertising delivered on Facebook, managed in the Meta ads manager. Auction-based buying, freely defined budget.

Microsoft Ads (formerly Bing Ads) runs search ads on Bing and its network. No subscription, auction cost per click, often cheaper than Google.

LinkedIn Ads is LinkedIn's B2B advertising network, targeting by job, industry and company. No subscription, high but qualified cost per click.

Amazon Ads promotes products on Amazon (Sponsored Products, Brands, Display). No subscription, auction cost per click.

Facebook is Meta's social network, free for businesses via the Page. Organic marketing and auction-based ads through the Meta manager.

Instagram is Meta's visual social network, free, used as a marketing channel by brands. Advertising runs through the Meta manager, on auction.

Google Ads is Google's advertising platform: ads on search, YouTube and display. No subscription, auction-based cost per click.

LinkedIn is the leading professional social network, free at its core, with paid Premium, Sales Navigator and Recruiter plans.