Tools tagged "Marketing"

Later builds scheduling around a preview of your Instagram grid. No free plan any more, Starter at $18.75 a month billed annually.

Buffer schedules posts across 11 networks, billed per connected channel. Free plan for 3 channels, Essentials at $5 per channel per month.

Metricool combines multi-network scheduling, analytics and PDF reports. Free plan for 1 brand, Starter from €16/month billed annually.

SocialBee sorts your posts into categories and replays the stock on a loop. Bootstrap at $24.20 a month billed annually, 14-day trial.

Agorapulse treats comments, messages and mentions as tickets, with assignment and status. French vendor, from €79 per user per month.

Publer covers 12 networks with a permanent free plan and per-network billing from €3.43 a month. Data processed and stored in Germany.

Swello schedules your networks with a French interface and support, hosted on Outscale in Paris. From €19 excl. VAT per month.

Hootsuite covers publishing, listening and multi-step approvals for large teams. From €99 per user per month, with no free plan.

Marketo Engage is Adobe's B2B marketing automation platform: lead nurturing, scoring, multichannel campaigns. Quote-based, enterprise-oriented.

Amazon Marketing Cloud (AMC) is a secure analytics environment (clean room) to measure and optimize Amazon ad campaigns. Quote-based.

Amazon DSP buys display and video advertising programmatically, on and off Amazon, using its purchase data. Quote-based.

LinkedIn Ads is LinkedIn's B2B advertising network, targeting by job, industry and company. No subscription, high but qualified cost per click.

Facebook Ads refers to advertising delivered on Facebook, managed in the Meta ads manager. Auction-based buying, freely defined budget.

Meta Ads is Meta's advertising network, covering Facebook, Instagram and Messenger from one manager. Auction-based ads, free budget.

Amazon Ads promotes products on Amazon (Sponsored Products, Brands, Display). No subscription, auction cost per click.

Microsoft Ads (formerly Bing Ads) runs search ads on Bing and its network. No subscription, auction cost per click, often cheaper than Google.

YouTube is Google's video platform, free to publish, and a major video advertising network via Google Ads. The world's second search engine.

TikTok is the short-video social network, free for brands, with an auction-based advertising platform (TikTok Ads). Strong with young audiences.

Facebook is Meta's social network, free for businesses via the Page. Organic marketing and auction-based ads through the Meta manager.

Instagram is Meta's visual social network, free, used as a marketing channel by brands. Advertising runs through the Meta manager, on auction.

Google Ads is Google's advertising platform: ads on search, YouTube and display. No subscription, auction-based cost per click.

LinkedIn is the leading professional social network, free at its core, with paid Premium, Sales Navigator and Recruiter plans.