Facebook

Reviewed by Alexis Morain · Updated July 14, 2026

Facebook is Meta's social network, free for businesses via the Page. Organic marketing and auction-based ads through the Meta manager.

Facebook, is this your tool?Claim this listing for free to keep it up to date and unlock owner options.

SaaS Radar Review

8/10

An essential marketing channel for the general public and communities, free to run, whose high-performing advertising relies on Meta targeting.

Free to run
Very fine ad targeting
Sharply declining organic reach

See full review ↓How I rate

Facebook is Meta's long-standing social network, still one of the most used in the world. For businesses, it serves as a showcase and marketing channel through the professional Page: content, community, reviews, shop and advertising, managed for free from Meta Business Suite.

What is Facebook used for by a business?

A brand creates a free Page to publish, grow a community, display information and sell through the shop. Management happens in Meta Business Suite, shared with Instagram: scheduling, unified inbox, insights. The paid layer is advertising, via the ads manager and the Meta pixel.

Facebook or another network?

Facebook stays strong for the general public and local communities, where LinkedIn dominates B2B and Instagram the visual. Its advertising, shared with Instagram, offers very fine targeting. Many brands combine an organic Page with paid campaigns.

How much does Facebook cost?

Creating and running a Page is free: posting, shop, insights and Meta Business Suite carry no subscription cost. Monetization comes through advertising, bought on auction via the Meta manager: the advertiser sets a budget and pays for results.

Pros & Cons

What we love

Free to run
Very fine ad targeting
Communities and mass audience
Shared with Instagram

What could be better

Sharply declining organic reach
Aging audience on some segments
Dependence on the algorithm and Meta rules

Key features of Facebook

Professional Page

Showcase, content and community

Meta Business Suite

Scheduling and unified inbox

Advertising

Campaigns via the Meta manager

Shop

Sell products on the Page

Facebook pricing

Creating and running a professional Facebook Page is free: posting, shop, insights and management via Meta Business Suite carry no subscription cost. Monetization comes through advertising, bought on auction via the Meta ads manager, pooled with Instagram and Messenger. The advertiser sets a budget and pays per click, impression or action, with no fixed price: cost depends on targeting and competition.

Free plan / trial

Free platform, advertising billed separately on auction.

Professional Page

Posting and community · Insights and shop · Meta Business Suite

Free

Facebook advertising

Meta targeting and pixel · Feed, stories, Reels formats · Lead generation

On auction free budget

Pricing verified on July 14, 2026

Try Facebook