Reviewed by Alexis Morain · Updated July 11, 2026
The go-to tool for automating Instagram and WhatsApp DMs, formidable for capturing leads, though cost climbs with your active audience.
Manychat is a platform for automating conversations on social messaging apps: Instagram, WhatsApp, Facebook Messenger, and Telegram. It helps brands and creators capture leads, reply automatically, and convert, directly in the messaging app where their audience already is.
You build visual chatbots with no code: automatic replies to comments and messages, keyword triggers, nurturing sequences, email and phone number collection, redirects to a website or checkout. On Instagram, a flagship use case is replying by DM when a follower comments on a post, turning engagement into a qualified contact. Manychat adds integrations and an AI layer for more natural replies.
It's the go-to tool for creators, e-commerce sellers, and community managers who live on Instagram and WhatsApp. Where Brevo or ActiveCampaign run email, Manychat owns the instant messaging space, often alongside an email strategy.
Billing by active audience climbs fast as your community grows, and AI features are a paid add-on module. The free plan, capped at 25 contacts, is only good for testing. The tool also depends on messaging platform rules, which can change.
Multichannel chatbots
Instagram, WhatsApp, Messenger, Telegram
Keyword triggers
Automatic replies to messages and comments
Nurturing sequences
Automated flows toward conversion
Lead collection
Emails, phone numbers, and site redirects
Manychat offers a very limited free plan (25 active contacts, 2 channels). As of 2026, paid plans start at $14/month (Essential, 250 contacts), $29/month (Pro, 2,500 contacts), and $69/month (Business, 7,500 contacts), with overage billing by active audience beyond that. AI features are a paid add-on module.
Free plan / trial
Free plan: up to 25 active contacts and 2 channels (Instagram, Messenger), only enough to test the platform.
Free
25 active contacts · 2 channels (Instagram, Messenger) · Test the platform
$0
Essential
250 contacts · All channels · Automations
$14 per month
Pro
2,500 contacts · Lower overage · Advanced features
$29 per month
Business
7,500 contacts · Lowest overage · High volumes
$69 per month
Pricing verified on July 11, 2026
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