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Manychat

Reviewed by Alexis Morain · Updated July 11, 2026

Manychat automates Instagram, WhatsApp, and Messenger conversations to capture and convert leads. Free plan, paid plans from $14/month.

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SaaS Radar Review
8/10

The go-to tool for automating Instagram and WhatsApp DMs, formidable for capturing leads, though cost climbs with your active audience.

  • Covers Instagram, WhatsApp, Messenger, and Telegram
  • Visual chatbots with no code
  • Billing by active audience climbs fast

Manychat is a platform for automating conversations on social messaging apps: Instagram, WhatsApp, Facebook Messenger, and Telegram. It helps brands and creators capture leads, reply automatically, and convert, directly in the messaging app where their audience already is.

What is Manychat for?

You build visual chatbots with no code: automatic replies to comments and messages, keyword triggers, nurturing sequences, email and phone number collection, redirects to a website or checkout. On Instagram, a flagship use case is replying by DM when a follower comments on a post, turning engagement into a qualified contact. Manychat adds integrations and an AI layer for more natural replies.

Who is Manychat for?

It's the go-to tool for creators, e-commerce sellers, and community managers who live on Instagram and WhatsApp. Where Brevo or ActiveCampaign run email, Manychat owns the instant messaging space, often alongside an email strategy.

What are the limits of Manychat?

Billing by active audience climbs fast as your community grows, and AI features are a paid add-on module. The free plan, capped at 25 contacts, is only good for testing. The tool also depends on messaging platform rules, which can change.

Pros & Cons

What we love
  • Covers Instagram, WhatsApp, Messenger, and Telegram
  • Visual chatbots with no code
  • Automatic reply to comments via DM
  • Lead collection and redirect to checkout
What could be better
  • Billing by active audience climbs fast
  • AI is a paid add-on module
  • Depends on messaging platform rules

Key features of Manychat

Multichannel chatbots

Instagram, WhatsApp, Messenger, Telegram

Keyword triggers

Automatic replies to messages and comments

Nurturing sequences

Automated flows toward conversion

Lead collection

Emails, phone numbers, and site redirects

Manychat pricing

Manychat offers a very limited free plan (25 active contacts, 2 channels). As of 2026, paid plans start at $14/month (Essential, 250 contacts), $29/month (Pro, 2,500 contacts), and $69/month (Business, 7,500 contacts), with overage billing by active audience beyond that. AI features are a paid add-on module.

Free plan / trial

Free plan: up to 25 active contacts and 2 channels (Instagram, Messenger), only enough to test the platform.

Free

25 active contacts · 2 channels (Instagram, Messenger) · Test the platform

$0

Essential

250 contacts · All channels · Automations

$14 per month

Pro

2,500 contacts · Lower overage · Advanced features

$29 per month

Business

7,500 contacts · Lowest overage · High volumes

$69 per month

Pricing verified on July 11, 2026

Try Manychat

Who is Manychat for?

Best for

  • Creators and community managers on Instagram
  • E-commerce sellers converting via WhatsApp and DM
  • Brands automating social engagement

Not recommended for

  • Strategies focused solely on email
  • Small budgets sensitive to active-audience pricing

Want to try Manychat?

Head to the official site and the current offer.

Visit Manychat

Frequently asked questions about Manychat

Is Manychat free?
Manychat has a very limited free plan (25 active contacts, 2 channels) that's only good for testing. Paid plans start at $14/month (Essential) for 250 active contacts.
Does Manychat work on Instagram?
Yes, Instagram is a flagship channel for Manychat: it can reply by DM when a follower comments on a post, turning engagement into a qualified contact, alongside WhatsApp and Messenger.
How much does Manychat cost?
As of 2026, Essential is $14/month (250 contacts), Pro $29 (2,500), and Business $69 (7,500). Billing depends on active audience, and AI is a paid add-on module.

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Tech sheet

Platforms
Web
Support
Documentation, Email, Communauté
Data hosting
GDPR Compliance

Vendor

CompanyManychat, Inc.
Founded2015

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