Hector

Hector (Hector AI) is an AdTech platform specialized in optimizing advertising on Amazon. It's built for brands and sellers investing in Amazon Ads and Amazon DSP who want to manage and automate their campaigns more precisely than native tools allow.

What is Hector used for?

The platform unifies reporting for Amazon Ads and DSP campaigns, automates campaign launch and management, and applies advanced optimizations: collecting high-performing keywords and ASINs, managing bids by time slot (dayparting), and building audiences through Amazon Marketing Cloud. The AI identifies performance drivers and adjusts campaigns continuously. The goal is to improve advertising returns on Amazon, a complex channel where manual optimization quickly hits its limits.

Who is Hector for?

Hector targets brands, agencies, and high-volume Amazon sellers managing significant ad budgets who want to professionalize their approach. It isn't a generic marketing analytics tool: it's built for Amazon's advertising ecosystem specifically. Occasional sellers or those operating outside Amazon aren't the target.

What are Hector's limitations?

The business model is tied to advertising spend (platform fees or a percentage of DSP spend), with no classic self-service subscription pricing: access goes through direct contact. The platform is young and growing fast, and its scope stays centered on Amazon, with no relevance outside that channel.