Swello Review - Pricing, Details & Features

Swello schedules your networks with a French interface and support, hosted on Outscale in Paris. From €19 excl. VAT per month.

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SaaS Radar Review

7/10

The best choice when data sovereignty and French-language support are non-negotiable, provided you accept an entry plan stripped of analytics.

Hosted in Paris on Outscale, a French SecNumCloud-qualified provider
Interface, support and documentation entirely in French
The Medium plan includes neither AI tools nor the analytics module

See full review ↓How I rate

Swello is a French social media management tool built by SocialBuddy SAS, a company based in Toulon. It covers LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X.

Swello's real argument

Data sovereignty. The site and its databases are hosted in Paris on Outscale servers, a French provider holding the SecNumCloud qualification, alongside AWS. For an association, a public body or a company that must document how its data is processed, that is a far stronger argument than a GDPR badge on an American site. Interface, support and documentation are in French, which is true of no other tool in this comparison except Agorapulse.

What Swello can do

Simultaneous and recurring scheduling, an editorial calendar, a shared media library, a built-in image editor, hashtag suggestions, a link shortener and a "Quality Coach" that scores your posts before they go out. Listening and an inbox exist, but comment and direct message handling was still listed as coming soon when we checked.

The limit that costs you

The entry plan, Medium at €19 excl. VAT per month, includes neither the AI tools nor the analytics module. To get your metrics you have to move up to Large at €59 excl. VAT, tripling the bill. That is the main weakness of the pricing: where Metricool gives you analytics on its free plan, Swello reserves them for its second tier.

How much does Swello cost?

Medium costs €19 excl. VAT per month billed annually, or €228 excl. VAT per year, for 1 user and 5 social profiles. Large costs €59 excl. VAT per month for 3 users and 10 profiles, with AI and analytics. Enterprise costs €99 excl. VAT per month for 5 users and 15 profiles. There is a 7-day free trial. Its position against competitors is detailed in our guide to the best social media tool.

Pros & Cons

What we love

Hosted in Paris on Outscale, a French SecNumCloud-qualified provider
Interface, support and documentation entirely in French
Identifiable French vendor, SocialBuddy SAS in Toulon
Quality Coach scores posts before they go out
Readable pricing, with no per-channel billing

What could be better

The Medium plan includes neither AI tools nor the analytics module
Getting analytics triples the bill, from €19 to €59 excl. VAT
Narrower network coverage than the American players
Comment and direct message handling still listed as coming soon
No permanent free plan, trial limited to 7 days

Key features of Swello

Simultaneous scheduling

Publish one piece of content across several networks in a single action, adapted per platform.

Quality Coach

Reviews the post before it goes out and flags weak points such as length, hashtags and readability.

Editorial calendar

A shared team view with a common media library.

Built-in image editor

Crop and resize to each network's format without leaving the tool.

Industry listening

Follow news in your sector inside the tool, to feed your curation.

Sovereign hosting

Outscale servers in Paris, a French SecNumCloud-qualified provider, alongside AWS.

Swello pricing

Swello prices by number of users and social profiles, with two sliders on its pricing page. Medium costs €19 excl. VAT per month billed annually (€228 excl. VAT per year) for 1 user and 5 profiles, but includes neither AI tools nor the analytics module. Large, at €59 excl. VAT per month for 3 users and 10 profiles, unlocks AI and metrics: in practice it is the first complete tier. Enterprise costs €99 excl. VAT per month for 5 users and 15 profiles. A 7-day free trial is offered, with no permanent free plan. Prices exclude VAT, checked on 27 August 2026.

Medium

1 user, 5 profiles · Full scheduling · No AI tools · No analytics module

€19 excl. VAT per month (annual)

Large

3 users, 10 profiles · AI tools included · Analytics included · Team management

€59 excl. VAT per month (annual)

Enterprise

5 users, 15 profiles · Every feature · Priority support · €1,188 excl. VAT per year

€99 excl. VAT per month (annual)

Pricing verified on August 27, 2026

Try Swello

Who is Swello for?

Best for

Associations and public bodies bound by French hosting requirements
French small and mid-sized businesses wanting support in their own language
Organisations that must document how their data is processed
Teams of 3 to 5 people on the Large plan

Not recommended for

Tight budgets that need analytics from the first tier
Brands active on networks it does not cover, notably Pinterest and YouTube
Anyone needing mature collaborative moderation today
International use where French-language support adds nothing

Want to try Swello?

Head to the official site and the current offer.

Visit Swello

Frequently asked questions about Swello

Is Swello a French company?▼

Yes. Swello is built by SocialBuddy SAS, registered with the Toulon commercial court since 2016, with its head office at 14 rue Hoche in Toulon.

Where is data hosted?▼

In Paris, on Outscale servers, a French provider holding the SecNumCloud qualification, alongside AWS. This is the tool's main argument against American competitors.

Does the entry plan include analytics?▼

No, and that is its main limitation. The Medium plan at €19 excl. VAT includes neither the AI tools nor the analytics module. You need Large at €59 excl. VAT to get your metrics.

Does Swello offer a free plan?▼

No, only a 7-day free trial. If you want a permanent free plan from a European vendor, look at Metricool or Publer instead.

Which social networks are supported?▼

LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X. Coverage is narrower than the American players, with no Pinterest and no YouTube.

Is support available in French?▼

Yes, support, interface and documentation are in French, with a phone number. It is the only tool in our comparison alongside Agorapulse to offer this natively.