Metricool Review - Pricing, Details & Features

Metricool combines multi-network scheduling, analytics and PDF reports. Free plan for 1 brand, Starter from €16/month billed annually.

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SaaS Radar Review

9/10

The best features-to-price ratio on the market for a freelancer or small agency, provided you accept a dense interface and start paying the moment you need LinkedIn.

Scheduling, analytics and reporting in the same tool
Free plan genuinely usable for B2C
The free plan excludes LinkedIn and X, a deal breaker for B2B

See full review ↓How I rate

Metricool is a Spanish social media management tool that puts scheduling, analytics and reporting in a single interface. It covers Instagram, Facebook, TikTok, YouTube, Pinterest, Threads, Bluesky, Twitch, Google Business Profile, LinkedIn and X, plus Facebook Ads, Google Ads and TikTok Ads.

Who is Metricool for?

Freelancers, consultants and small agencies who are tired of juggling a scheduler, a spreadsheet of numbers and a separate reporting tool. The "brand" model groups every account belonging to one client, which keeps multi-client billing readable. Reports export to PDF and PPT, a real win when you bill for the work.

How good is the free plan really?

It is the most generous free plan on the market, with two limits you need to know before committing: it excludes LinkedIn and X, and it caps you at 20 posts a month with 30 days of analytics history. For a B2C business on Instagram and TikTok, it is genuinely enough. For B2B, it is useless and you should go straight to Starter.

Metricool or a competitor?

Against Buffer, Metricool is far stronger on analytics and reporting, at the cost of a denser interface. Against Agorapulse, it costs five times less but does not compete on team moderation. Against Swello, it covers more networks but remains a Spanish company with no French-language support. The full comparison is in our guide to the best social media tool.

How much does Metricool cost?

The free plan covers 1 brand. Starter begins at €16/month billed annually for 5 brands, €29/month for 10. Advanced begins at €43/month for 15 brands and reaches €130/month for 50. Billed monthly, those become €20 and €54. X is an add-on at $10/month per connected account, on every plan including paid ones.

Pros & Cons

What we love

Scheduling, analytics and reporting in the same tool
Free plan genuinely usable for B2C
Priced per brand, which stays readable across multiple clients
PDF and PPT report exports, useful for client work
European company, data hosted in the EU

What could be better

The free plan excludes LinkedIn and X, a deal breaker for B2B
Dense interface with a real learning curve
X billed as an add-on even on paid plans
The dashboard mixes organic and paid in a confusing way
No French-language support

Key features of Metricool

Multi-network scheduler

One calendar for Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky and Google Business Profile.

Analytics and competitors

Per-network metrics, unlimited history on paid plans and tracking for up to 100 competitor profiles.

Automated reports

PDF and PPT export, customisable templates and automatic monthly delivery on higher plans.

Unified inbox

Comments and direct messages from Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile in one place.

Looker Studio connector

On the Advanced plan, lets you merge several brands into a single report.

Ad tracking

Facebook Ads, Google Ads and TikTok Ads feed the same dashboards as your organic content.

Metricool pricing

Metricool is freemium, priced by the number of brands you manage rather than the number of networks. The free plan covers 1 brand, 20 posts a month and 30 days of history, but excludes LinkedIn and X. Starter begins at €16/month billed annually (€20 monthly) for 5 brands, €29/month for 10. Advanced begins at €43/month for 15 brands, €69 for 25, €130 for 50, and unlocks team management, post approvals, the Looker Studio connector and the API. X remains an add-on at $10/month per connected account on every plan. Prices checked on 27 August 2026, excluding VAT.

Free plan / trial

1 brand, 20 posts per month, 30 days of analytics history, no LinkedIn and no X.

Free

1 brand · 20 posts per month · No LinkedIn, no X · 30 days of history

€0 per month

Starter

5 brands (€29 for 10) · Unlimited publishing · LinkedIn included · PDF and PPT reports

€16 per month (annual)

Advanced

15 brands (€130 for 50) · Team and client management · Post approval workflow · Looker Studio connector and API

€43 per month (annual)

Custom

Custom number of brands · White label · Dedicated account manager

On request

Pricing verified on August 27, 2026

Try Metricool

Who is Metricool for?

Best for

Freelancers and consultants running their own social accounts
Small agencies billing reporting to several clients
B2C small businesses active on Instagram and TikTok
Organisations that want a European vendor for GDPR reasons

Not recommended for

B2B businesses relying on the free plan, since LinkedIn is excluded from it
Teams whose daily work is moderation, where Agorapulse stays ahead
Anyone who needs support in French
Organisations requiring multi-step approval workflows

Want to try Metricool?

Head to the official site and the current offer.

Visit Metricool

Frequently asked questions about Metricool

Is Metricool really free?▼

Yes, the free plan is permanent and covers 1 brand with 20 posts a month and 30 days of analytics history. It does exclude LinkedIn and X, which makes it unusable for a B2B business.

What counts as a brand in Metricool?▼

A brand groups one account per social network and per ad platform. Billing follows the number of brands, not the number of networks, which makes the tool attractive as soon as you handle several clients.

Does Metricool auto-publish to Instagram?▼

Yes for feed posts, Reels and carousels, within the limits allowed by Meta's official API. Some formats remain subject to platform rules rather than to the tool itself.

Is data hosted in Europe?▼

Yes. Metricool Software SL is a Spanish company registered in Madrid, subject to GDPR, and data is hosted within the European Union.

Is Metricool available in English?▼

Yes, the interface, documentation and support are available in English and Spanish. French speakers looking for native support should look at [Swello](/swello) or [Agorapulse](/agorapulse) instead.

Do you pay extra for X (Twitter)?▼

Yes. X is sold as an add-on at $10 per month per connected account, including on paid plans, a direct consequence of the platform's own API pricing.