Kit

Kit, formerly ConvertKit, is an email marketing platform built for creators: newsletter writers, authors, podcasters, coaches, and solopreneurs. Its philosophy differs from mainstream tools: less flashy design, more automation and deliverability.

What is Kit for?

You collect subscribers through forms and landing pages, segment them by interest, and send newsletters and automated sequences. The visual automation builder chains scenarios (welcome, nurturing, sales) based on subscriber behavior. Kit also handles the sale of digital products and a creator recommendation network to grow your list. The priority is landing in the inbox and building the relationship, not design.

Kit or Mailchimp and Brevo?

Compared to Mailchimp, more general-purpose and SMB-oriented, Kit is built for the individual creator and their audience. Compared to Brevo, a broader French marketing suite, it stays focused on email and creator automation. For pure e-commerce, Klaviyo fits better; Kit wins for anyone monetizing a personal audience.

What are the limits of Kit?

Price climbs with subscriber count, which can weigh on a large list. Email design is deliberately plain, less rich than design-focused tools. Data is hosted in the United States, worth considering for a European audience.