Mailchimp
Reviewed by Alexis Morain · Updated July 11, 2026
Mailchimp is an email marketing and automation platform owned by Intuit, with a free plan up to 250 contacts and paid plans from $13/month.
A benchmark email marketing tool, simple and complete for getting started, though billing by contact climbs fast as your list grows.
- Simple interface and brand recognition that build trust
- Visual editor, automations, and landing pages
- Billing by contact climbs fast
Mailchimp is one of the best-known email marketing platforms in the world, now owned by Intuit. It combines email campaigns, automation, landing pages, and a lightweight CRM to help small businesses manage customer relationships.
What is Mailchimp for?
You build contact lists, create emails with a visual editor, schedule campaigns, and set up automated flows (welcome, abandoned cart, win-back). Mailchimp adds landing pages, forms, reporting, and AI-assisted recommendations. Its strength remains simplicity and brand recognition, making it a natural entry point for getting started with email marketing.
Mailchimp or Brevo and ActiveCampaign?
Compared with Brevo, a French provider that's often cheaper at volume, Mailchimp bets on its ecosystem and ease of use. Compared with ActiveCampaign, which goes much deeper on automation, Mailchimp is simpler but less powerful. For pure e-commerce, Klaviyo goes further on data.
What are the limits of Mailchimp?
Billing by contact count climbs fast, and it even counts unsubscribed contacts until they're archived. The free plan has become restrictive (250 contacts), and the $350/month Premium plan clearly targets large accounts.
Pros & Cons
- Simple interface and brand recognition that build trust
- Visual editor, automations, and landing pages
- Very broad ecosystem of integrations
- Built-in AI assistant and recommendations
- Billing by contact climbs fast
- Counts unarchived unsubscribed contacts
- Free plan limited to 250 contacts
Key features of Mailchimp
Email campaigns
Visual editor and ready-to-use templates
Automations
Welcome, abandoned cart, and win-back flows
Pages and forms
Landing pages and contact collection
Reporting and AI
Analytics and AI-assisted recommendations
Mailchimp pricing
Mailchimp offers a limited free plan (250 contacts, 500 sends per month). Paid plans start at $13/month for Essentials, $20/month for Standard (advanced automation), and $350/month for Premium (unlimited users, priority support). Prices scale with contact count, which also includes unarchived unsubscribes.
Free plan / trial
Free plan: up to 250 contacts and 500 sends per month, with the core features needed to get started with email marketing.
Free
250 contacts · 500 sends/month · Core features
$0
Essentials
From 500 contacts · Up to 3 audiences · A/B testing
$13 per month
Standard
Advanced automation · Predictive segmentation · AI assistant
$20 per month
Premium
Unlimited users · Unlimited audiences · Priority support
$350 per month
Pricing verified on July 11, 2026
Try MailchimpWho is Mailchimp for?
Best for
- Small businesses starting out with email marketing
- Brands wanting a simple, well-known tool
- General-purpose email and automation needs
Not recommended for
- E-commerce brands heavily focused on data
- Large lists looking for the lowest possible cost
Want to try Mailchimp?
Head to the official site and the current offer.
Frequently asked questions about Mailchimp
Is Mailchimp free?▼
Mailchimp or Brevo?▼
How much does Mailchimp cost?▼
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