Reviewed by Alexis Morain · Updated July 14, 2026
A very powerful, flexible e-commerce platform for established merchants, whose total cost and technical demands reserve it for large projects.
Magento is a robust e-commerce platform, acquired by Adobe. It comes in two versions: Magento Open Source, free and self-hosted, and Adobe Commerce, the paid enterprise version with advanced features, cloud hosting and support. It targets stores with large catalogs and deep customization needs.
Magento is used to run a complex online store: large catalogs, B2B and B2C sales, multi-store, multi-language and advanced pricing rules. Its flexibility and extensibility make it a choice for established merchants, at the price of substantial technical implementation and often an agency.
Against Shopify, Magento offers more control and customization, but demands far more technical resources. Shopify is faster to launch and managed; Magento suits high-volume merchants who want to control their platform. PrestaShop is a lighter open-source alternative.
Magento Open Source is free, with costs coming from hosting, development and extensions. Adobe Commerce is billed on quote, with enterprise pricing (often tens of thousands of euros a year) indexed to revenue and order volume.
Large catalogs
Manage broad product ranges
B2B and B2C
Advanced pricing rules and accounts
Multi-store
Multiple sites, languages and currencies
Extensibility
Extensions and code customization
Magento Open Source is free and self-hosted: real costs come from hosting, development (often via an agency) and extensions. Adobe Commerce, the enterprise version, is billed on quote, with pricing indexed to revenue and order volume, generally tens of thousands of euros a year. It is a powerful platform but with a high total cost of ownership.
Free plan / trial
Free Magento Open Source, costs on hosting and development.
Magento Open Source
Catalog and customization · Extensions · Full control of the code
Free self-hosted
Adobe Commerce
Advanced B2B features · Managed cloud hosting · Adobe support
Custom enterprise
Pricing verified on July 14, 2026
Try MagentoBest for
Not recommended for
Want to try Magento?
Head to the official site and the current offer.
Analyze with an AI assistant
+2 more
+2 more
+2 more