Salesforce

Salesforce is the most widely used CRM in the world and the go-to platform for large enterprises. Its strength lies in an extremely powerful, customizable platform capable of modeling almost any sales, marketing, or customer service process.

What is Salesforce used for?

Around Sales Cloud (account, opportunity, and forecast management) sit other clouds for service, marketing, e-commerce, and analytics. Everything can be customized: fields, objects, workflows, automations, and a huge app ecosystem (AppExchange) extends the platform further. Salesforce now bakes AI agents (Agentforce) into the core of the platform. It's a foundation that grows alongside the needs of large organizations.

Salesforce or HubSpot and Pipedrive?

Compared to the more accessible HubSpot or the simpler Pipedrive, Salesforce is more powerful but notably more complex and costly to deploy. It often requires an integrator. For an SMB, HubSpot or a French CRM like Sellsy is usually enough. Salesforce pulls ahead on heavy, custom-built processes.

What are Salesforce's limitations?

That power comes at a price: customization demands real expertise, costs climb quickly with modules and licenses, and deployment takes time. Poorly scoped, a Salesforce project turns into a costly overengineered mess.