WhatsApp Review - Pricing, Details & Features

WhatsApp is Meta's messaging app, free. Businesses use it via the Business app or the API, billed per conversation, for customer service.

WhatsApp, is this your tool?Claim this listing for free to keep it up to date and unlock owner options.

SaaS Radar Review

7/10

A very high-reach customer service channel, free for small operations, whose real complexity is Meta's messaging policy more than price.

High reach and open rates
Free for small operations
Strict messaging policy

See full review ↓How I rate

WhatsApp is one of the most used messaging apps in the world, published by Meta. Free for individuals, it offers two business options: the WhatsApp Business app for small operations, and the WhatsApp Business Platform (API) to embed messaging into customer service or marketing at scale.

What is WhatsApp used for by a business?

WhatsApp Business lets you create a professional profile, reply to customers, automate greeting messages and display a catalog. The API platform goes further: chatbots, notifications, marketing messages and integration with a CRM or a tool like Manychat to handle conversations at volume and across multiple agents.

WhatsApp or another customer service channel?

WhatsApp reaches customers where they already are, with high open rates, where email is colder. It pairs with a support tool like Zendesk to centralize channels. The main constraint is not price but Meta's messaging policy.

How much does WhatsApp cost?

The app and WhatsApp Business are free. The API platform is billed per conversation, by category (utility, authentication, marketing) and country, with a free 24-hour service window after the customer's last message.

Pros & Cons

What we love

High reach and open rates
Free for small operations
Automation and chatbots via the API
CRM integration possible

What could be better

Strict messaging policy
API complex to set up
Per-conversation cost at volume

Key features of WhatsApp

Professional profile

Business page and catalog

Automation

Greeting messages and quick replies

Business API

Chatbots and notifications at scale

Multi-agent

Team conversation management

WhatsApp pricing

The WhatsApp app and WhatsApp Business are free, suited to freelancers and small operations. The WhatsApp Business Platform (API), meant for volume, is billed per conversation, with a price that varies by message category (utility, authentication, marketing) and recipient country. A 24-hour service window after the customer's last message allows free replies. Third-party providers (BSPs) sometimes add their own fees.

Free plan / trial

Free app; API billed per conversation with a free 24-hour window.

WhatsApp Business (app)

Professional profile · Automated replies · Product catalog

Free

WhatsApp Platform (API)

Chatbots and notifications · Multiple agents · CRM integration

Per conversation by category and country

Pricing verified on July 14, 2026

Try WhatsApp