HubSpot
Reviewed by Alexis Morain · Updated July 11, 2026
HubSpot combines CRM, marketing, sales, and customer service in one platform, with a free CRM and paid hubs. Plans start at $20/month per seat.
A complete customer platform with an excellent free tier, but one whose cost climbs sharply once you adopt the Professional hubs.
- Free CRM with unlimited users
- Marketing, sales, and service running on the same data
- Price climbs fast once you move to the Professional hubs
HubSpot is a platform that combines CRM, marketing, sales, and customer service in one place. Its strength is a free, unlimited-user CRM, around which paid "hubs" are added as needs grow.
What is HubSpot for?
The CRM centralizes contacts, companies, and deals, and serves as a shared foundation for teams. The Marketing Hub handles emails, landing pages, forms, and automation; the Sales Hub tracks deals, sequences, and meetings; the Service Hub handles tickets and a knowledge base. Everything shares the same data, which avoids silos between marketing, sales, and support.
HubSpot or Pipedrive and Salesforce?
Compared to Pipedrive, simpler and sales-focused, HubSpot is broader and covers the whole customer lifecycle; compared to Salesforce, more powerful but more complex, it's more approachable. For pure email marketing, a tool like Mailchimp or Brevo remains more direct.
What are HubSpot's limits?
The free tier is generous, but the price climbs fast once you move to the Professional hubs, with mandatory onboarding fees in the first year. Per-contact and per-seat pricing can be surprising as you scale up.
Pros & Cons
- Free CRM with unlimited users
- Marketing, sales, and service running on the same data
- Very rich ecosystem and integrations
- Gradual upgrade path through hubs
- Price climbs fast once you move to the Professional hubs
- Mandatory onboarding fees in the first year
- Per-contact and per-seat pricing can be surprising
Key features of HubSpot
Free CRM
Contacts, companies, and deals, unlimited seats
Marketing Hub
Emails, landing pages, forms, and automation
Sales Hub
Deal tracking, sequences, and meetings
Service Hub
Tickets and knowledge base
HubSpot pricing
HubSpot offers a free, unlimited-user CRM. The Starter Customer Platform starts at $20/month per seat (all 5 hubs at Starter level). Moving to Professional costs $100/month per seat for the Sales and Service Hub, and from $890/month for the Marketing Hub, with onboarding fees in the first year.
Free plan / trial
Free plan: a complete CRM with unlimited users (contacts, companies, deals), plus the basic features of each hub, with HubSpot branding.
Free
Unlimited-seat CRM · Contacts and deals · Basic hub features
$0
Starter
All 5 hubs at Starter level · Simple automations · No HubSpot branding
$20 per month per seat
Professional
Sales/Service Hub Pro · Marketing Hub from $890/month · Advanced reporting and automation
From $100 per month per seat
Enterprise
Large organizations · Governance and controls · Extensive customization
Custom pricing
Pricing verified on July 11, 2026
Try HubSpotWho is HubSpot for?
Best for
- Teams wanting to align marketing, sales, and support
- SMBs starting on the free CRM and upgrading later
- Needing a single platform rather than scattered tools
Not recommended for
- Tight budgets once past the free tier
- Pure email marketing needs, better served by a dedicated tool
Want to try HubSpot?
Head to the official site and the current offer.
Frequently asked questions about HubSpot
Is HubSpot really free?▼
HubSpot or Salesforce?▼
Why does HubSpot's price climb?▼
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