Dub Review - Pricing, Details & Features

Dub is an open source short link management platform, with detailed analytics and affiliate tools built in. Free plan, Pro from $25 per month.

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SaaS Radar Review

8/10

A modern, open link manager, far more complete than classic shorteners, whose event-based billing climbs on high volumes.

Open source, self-hostable, data control
Rich click analytics (country, device, conversions)
Event-based billing that climbs on high volumes

See full review ↓How I rate

Dub is a short link management platform, open source, built for modern marketing teams. It's used to create, customize, and track tracking links, with detailed analytics and an affiliate management module.

What is Dub for?

You shorten links on your own branded domain, track clicks with rich analytics (country, device, source, conversions), and connect these links to conversion events to measure a campaign's real return. Dub goes further than a classic shortener with "Dub Partners," an affiliate program management module that pays out commissions to partners. Since the product is open source, a technical team can self-host it and keep full control of its data.

Dub or a classic shortener?

Against legacy shorteners, often expensive as soon as you want serious tracking and a branded domain, Dub offers modern analytics, an open source model, and built-in affiliate management. For a single one-off link, a free tool is enough; to drive a brand's acquisition, Dub is far more complete.

What are the limits of Dub?

Billing runs on tracked events, which can climb on high volumes, and fees apply on top of affiliate payouts. Self-hosting requires technical skill and regular maintenance.

Pros & Cons

What we love

Open source, self-hostable, data control
Rich click analytics (country, device, conversions)
Built-in affiliate management (Dub Partners)
Branded domain links

What could be better

Event-based billing that climbs on high volumes
3 to 5% fees on affiliate payouts
Self-hosting requires technical skill

Key features of Dub

Branded links

Shortening on your own domain

Analytics

Clicks by country, device, source, and conversions

Dub Partners

Affiliate program management

Open source

Self-hostable to keep control of your data

Dub pricing

Dub has a free plan (25 links/month, 1,000 tracked events, 3 domains). The Pro plan costs $25/month (1,000 links, 50,000 events), Business $75 (unlocks Dub Partners for affiliates), Advanced $250, Enterprise quote-based. Billing is based on tracked events, and fees of 3 to 5% apply on affiliate payouts.

Free plan / trial

Free plan: 25 links per month, 1,000 tracked events per month, 3 custom domains, 1 user, 30-day data retention.

Free

25 links/month · 1,000 tracked events/month · 3 domains, 1 user

Pro

1,000 links/month · 50,000 events/month · 10 domains, 3 users

$25 per month

Business

10,000 links/month · 250,000 events/month · Dub Partners (affiliates)

$75 per month

Advanced

50,000 links/month · 1M events/month · High affiliate volumes

$250 per month

Pricing verified on July 11, 2026

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Who is Dub for?

Best for

Marketing teams driving a brand's acquisition
Campaign tracking with branded links
Affiliate programs managed in-house

Not recommended for

A single one-off link covered by a free tool
Very high event volumes without a matching budget

Want to try Dub?

Head to the official site and the current offer.

Visit Dub

Frequently asked questions about Dub

Is Dub free?▼

Yes, Dub has a free plan (25 links/month, 1,000 tracked events, 3 domains) and open source code you can self-host. The paid Pro plan starts at $25/month for 1,000 links and 50,000 events.

Can Dub be self-hosted?▼

Yes, Dub is open source and can be installed on your own servers, giving full control over your data. This does require technical skill and regular maintenance, however.

What is Dub Partners for?▼

It's Dub's affiliate program management module, unlocked from the Business plan. It tracks partners and pays out commissions, with fees of 3 to 5% on payouts.