Loops

Loops is an email platform built for SaaS companies. It brings marketing emails (newsletters, sequences) and transactional emails (confirmations, password resets) together in one tool, with a deliberately simple approach.

What is Loops for?

You import your contacts, create campaigns and sequences triggered by product events (signup, trial expired, upgrade), and also send transactional emails through the same API. The editor is clean and the promise is clear: every feature is available on every plan, only the number of contacts changes. This simplicity contrasts with tools like Mailchimp, richer but heavier, or Brevo, more general purpose. For pure transactional email, Resend remains a developer favorite, but Loops combines both use cases.

Loops or Brevo and Mailchimp?

Against these generalists, Loops focuses on SaaS and the user lifecycle, with immediate setup and unlimited sending. It targets young software companies more than large multichannel marketing programs.

What are the limits of Loops?

The scope stays centered on email: no SMS or broader multichannel reach. Per-subscriber billing can add up if the list grows without being cleaned up, and very advanced marketing needs will find more complete platforms.