Reviewed by Alexis Morain · Updated September 22, 2026
Full-featured, affordable booking software for service providers, rich in features, whose a la carte feature system takes a bit of setup.

SimplyBook.me is online booking software designed for service providers: salons, coaches, clinics, wellness studios, and leisure activities. Published from Cyprus (the company was founded in Iceland in 2011), it lets clients book appointments on their own, at any hour.
You set up a booking page and a widget to embed on your website, define your services, time slots, and providers, and clients book on their own. The tool handles reminders, online payments, gift cards, memberships, and a system of custom features you activate as needed. The target audience: independents and small service businesses that want to cut down on no-shows and phone bookings.
Compared to Calendly, built for professional scheduling and meetings, SimplyBook.me leans more toward service commerce, with sales, Stripe payment, and multi-provider management. It's richer for a salon or clinic, and a bit more complex to set up.
The Free plan is free (50 bookings a month, 1 provider, 1 custom feature). Basic costs €11.90/month billed annually (100 bookings), Standard €24.90/month (500 bookings), Premium €49.90/month (2,000 bookings, unlimited features). Enterprise is quote-based. A 14-day trial is offered.
Booking page
Self-service booking around the clock
Payments
Collect payments via Stripe and other gateways
Reminders
Email and SMS notifications to cut no-shows
Custom features
Modules you activate based on your business
SimplyBook.me has a free Free plan (50 bookings a month, 1 provider, 1 custom feature). Basic costs €11.90/month billed annually (€13.90 billed monthly, 100 bookings, 5 providers), Standard €24.90/month billed annually (€29.90 billed monthly, 500 bookings, 15 providers), Premium €49.90/month billed annually (€59.90 billed monthly, 2,000 bookings, unlimited features). Enterprise, multi-site, is quote-based. Annual billing saves about 17%, with a 14-day trial.
Free plan / trial
Free plan: 50 bookings a month, 1 provider, and 1 custom feature, beyond which you need to move to a paid plan.
Free
50 bookings/month · 1 provider · 1 custom feature
€0
Basic
100 bookings/month · 5 providers · 3 features
€11.90 per month (annual, €13.90 monthly)
Standard
500 bookings/month · 15 providers · 8 features
€24.90 per month (annual, €29.90 monthly)
Premium
2,000 bookings/month · 30 providers · Unlimited features
€49.90 per month (annual, €59.90 monthly)
Pricing verified on July 12, 2026
Try Simplybook.meBest for
Not recommended for
Want to try Simplybook.me?
Head to the official site and the current offer.
Analyze with an AI assistant
+2 more
+2 more
+2 more