Apollo.io
Reviewed by Alexis Morain · Updated July 11, 2026
Apollo.io is a prospecting platform: a database of 210M+ contacts, sequences, and enrichment. Free plan, Basic from $49/user/month.
A powerful, aggressively priced all-in-one prospecting platform, whose B2B database requires carefully framing compliance for prospecting in France.
- Database of over 210 million B2B contacts
- Enrichment, sequences, and dialer in one place
- Prospecting compliance needs framing in France
Apollo.io is a sales prospecting (sales intelligence) platform combining a vast B2B contact database with the tools to work it. Its promise: find prospects, get their contact details, and launch campaigns, without stacking multiple tools.
What is Apollo.io for?
At its core is a database of over 210 million contacts, filterable by industry, job title, company size, and buying signals. You enrich your records (emails, phone numbers), build multichannel prospecting sequences (email, calls), and track performance. Apollo includes a dialer, A/B testing, job-change alerts, and connects to your CRM. It is an all-in-one alternative to a stack of separate tools (database, enrichment, sequencer), at an aggressive price.
Apollo.io or Lemlist and Dropcontact?
Compared to Lemlist, focused on personalized email sequences, Apollo adds the database and enrichment upstream. Compared to Dropcontact, a French specialist in compliant enrichment, it covers a broader scope but raises questions about the legal basis for prospecting in France. For managing the relationship over time, a CRM like HubSpot is still needed; Apollo feeds the top of the funnel.
What are Apollo.io's limitations?
The B2B database raises compliance questions for prospecting in France (legal basis, GDPR), which needs careful framing. Credits (mobile, export) expire at the end of the cycle, phone numbers cost far more than emails, and data is hosted in the United States.
Pros & Cons
- Database of over 210 million B2B contacts
- Enrichment, sequences, and dialer in one place
- Generous free plan to get started
- Aggressive pricing versus separate tools
- Prospecting compliance needs framing in France
- Credits expire, phone numbers are costly
- Data hosted in the United States
Key features of Apollo.io
Contact database
210M+ profiles filterable by criteria
Enrichment
Prospect emails and phone numbers
Sequences
Multichannel email and call campaigns
Dialer
Built-in calling and recording
Apollo.io pricing
Apollo.io offers a generous Free plan (database of 210M+ contacts, unlimited emails in fair use, limited mobile and export credits). Paid plans, billed per user annually, range from Basic at $49/user/month to Organization at $119 (minimum 3 users), with Professional in between at $79. Monthly billing costs 15 to 25% more than annual.
Free plan / trial
Free plan: access to the 210M+ contact database, unlimited emails in fair use, and 2 active sequences, but limited mobile and export credits and no CRM integration, reserved for paid plans.
Free
Database of 210M+ contacts · Unlimited emails (fair use) · 2 active sequences
$0
Basic
Unlimited sequences · A/B testing · Advanced filters and alerts
$49 per user/month (annual)
Professional
Dialer and recording · Advanced reporting · Most complete
$79 per user/month (annual)
Organization
Customization · Enhanced security · Priority support
$119 per user/month (min. 3)
Pricing verified on July 11, 2026
Try Apollo.ioWho is Apollo.io for?
Best for
- Sales teams filling their pipeline
- Large-scale outbound prospecting
- Replacing a stack of prospecting tools
Not recommended for
- Prospecting in France without serious GDPR framing
- Managing the customer relationship over time (a CRM's job)
Want to try Apollo.io?
Head to the official site and the current offer.
Frequently asked questions about Apollo.io
Is Apollo.io free?▼
Is Apollo.io GDPR-compliant for prospecting in France?▼
Apollo.io or Lemlist?▼
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