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Apollo.io

Reviewed by Alexis Morain · Updated May 28, 2026

Apollo.io speeds up B2B sales with an AI platform for prospecting and automation, reducing tech costs by 64%. Efficient and cost-effective.

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SaaS Radar Review
8/10

Ideal for B2B SMEs looking to centralize their sales tools.

  • 64% reduction in tech costs
  • Access to 230M+ verified contacts
  • No native approval workflows
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Apollo.io is an AI-powered B2B sales platform designed to optimize prospecting and sales automation. With access to over 230 million contacts and 30 million companies, it enables effective targeting and personalization of campaigns. Ideal for teams looking to reduce tech costs and increase sales rep efficiency.

Pros & Cons

What we love
  • 64% reduction in tech costs
  • Access to 230M+ verified contacts
  • Integrated email sequence automation
  • Seamless integration with Salesforce and HubSpot
  • Detailed engagement performance reports
What could be better
  • No native approval workflows
  • Data hosting primarily in the US

Key features of Apollo.io

AI Multichannel Campaigns

Launch campaigns across multiple channels with one click.

Real-Time Data Enrichment

Enhance forms with instant data.

Real-Time Pipeline Dashboards

Track live deal alerts.

AI Call Summaries

Generate summaries and tasks after each call.

Who is Apollo.io for?

Best for

  • Growing B2B SMEs
  • Sales teams with existing CRM
  • Startups looking to automate prospecting

Not recommended for

  • Companies exclusively using Microsoft Dynamics

Frequently asked questions about Apollo.io

Does Apollo.io offer a rich B2B database?
Yes, Apollo.io provides access to millions of verified contacts and company profiles.
Does Apollo.io integrate with CRM tools?
Yes, it integrates with Salesforce, HubSpot, and other CRM tools.
Is Apollo.io GDPR compliant?
Yes, Apollo.io is GDPR compliant and has security certifications.
Does Apollo.io reduce manual prospecting time?
Yes, through lead automation and pre-built email workflows.

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Tech sheet

Platforms
Web
Integrations
SalesforceHubSpotMicrosoftGoogle
Support
Email, Chat en direct, Documentation, Communauté
Data hosting
États-Unis
GDPR Compliance
GDPR Compliant
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