Campaign Monitor
Reviewed by Alexis Morain · Updated September 7, 2026
Campaign Monitor (Marigold) is an email marketing platform known for polished design. No free plan, Lite starts at $13/month for 500 contacts.
An email marketing platform with polished design and an easy learning curve, held back by the lack of a free plan and pricing that climbs fast with list size.
- Polished responsive templates and drag-and-drop editor
- Journey automations and A/B testing
- No free plan (limited trial only)
Campaign Monitor is an email marketing platform published by Marigold. Known for its polished templates and drag-and-drop editor, it targets brands and agencies that want email campaigns and automations without a technical team.
What is Campaign Monitor for?
You design newsletters from responsive templates, segment your lists, trigger automated journeys (welcome, birthday, cart), and track performance. The platform also handles A/B testing, CRM links, and multi-client management for agencies. The target audience: marketing teams and agencies that prioritize email design quality and ease of use.
Campaign Monitor or Mailchimp?
Compared to Mailchimp, more full-featured, or a Brevo, more generous on the free tier, Campaign Monitor bets on visual quality and ease of setup. It has no free plan, and billing climbs quickly with contact count. For high volume at low cost, a rival like Brevo remains cheaper.
How much does Campaign Monitor cost?
Pricing depends on contact count. For 500 contacts, the Lite plan starts at $13/month, Essentials at $31/month, and Premier at $171/month. There's no free plan, only a limited trial. Annual billing offers around a 10% discount, and prices rise sharply with list size.
Pros & Cons
- Polished responsive templates and drag-and-drop editor
- Journey automations and A/B testing
- Multi-client management useful for agencies
- Easy to pick up, no technical team required
- No free plan (limited trial only)
- Billing climbs quickly with contact count
- Pricier than rivals at volume
Key features of Campaign Monitor
Email templates
Responsive newsletters via drag-and-drop
Automations
Triggered journeys (welcome, cart)
A/B testing
Subject line and content optimization
Agency management
Centralized multi-client accounts
Campaign Monitor pricing
Campaign Monitor bills by contact count, with no free plan (only a limited trial). For 500 contacts, the Lite plan starts at $13/month, Essentials at $31/month, and Premier at $171/month. Annual billing offers around a 10% discount. Prices rise sharply with list size, making the tool pricier than rivals like Brevo at volume. A quote-based Enterprise plan exists for high-volume senders.
Lite
Templates and sending · Basic automations · Performance tracking
$13 per month (500 contacts)
Essentials
Advanced automations · A/B testing · Best value
$31 per month (500 contacts)
Premier
Advanced support · Deep segmentation · Large teams
$171 per month (500 contacts)
Enterprise
High volume · Onboarding support · Customization
Custom
Pricing verified on July 12, 2026
Try Campaign MonitorWho is Campaign Monitor for?
Best for
- Brands that care about email design
- Agencies managing multiple client accounts
- Marketing teams without technical skills
Not recommended for
- Budgets looking for a free email plan
- Large contact volumes sensitive to price
Want to try Campaign Monitor?
Head to the official site and the current offer.
Frequently asked questions about Campaign Monitor
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