Kartra
Reviewed by Alexis Morain · Updated July 11, 2026
Kartra combines sales funnels, email, pages, payments, and membership sites to sell digital products online. Plans from $59/month, US-based vendor.
A solid all-in-one for selling digital products without stitching together ten tools, at the cost of a closed ecosystem and per-contact billing.
- Combines funnels, email, payments, and membership sites
- Avoids wiring several subscriptions together
- Closed ecosystem, costly to migrate away from
Kartra is an all-in-one platform built to sell products and services online. It combines what usually takes several subscriptions into a single tool: sales funnels, email marketing, pages and forms, payments, membership sites, and automation.
What is Kartra for?
You build a complete funnel: opt-in page, email sequence, sales page, payment, then delivery through a membership site or online course. Marketing (emails, behavioral automation, testing) and content hosting all live in the same place, which avoids wiring five tools together. It's a common choice among course creators and infopreneurs.
Kartra or separate tools?
Compared to a stack of Shopify plus Mailchimp plus a course tool, Kartra centralizes everything and simplifies maintenance. The trade-off is a more closed tool and a real learning curve. For physical products, Shopify remains better suited; Kartra shines for digital products and info-products.
What are Kartra's limits?
The all-in-one approach locks you into the ecosystem: migrating elsewhere is costly. Tiers are billed by number of contacts, which climbs fast, and some features (quizzes, certificates) only open up on higher plans.
Pros & Cons
- Combines funnels, email, payments, and membership sites
- Avoids wiring several subscriptions together
- Behavioral marketing automation
- Well suited to infopreneurs and course creators
- Closed ecosystem, costly to migrate away from
- Per-contact billing that climbs fast
- Quizzes and certificates reserved for higher plans
Key features of Kartra
Sales funnels
Opt-in pages, sales pages, and payment chained together
Built-in email
Sequences and behavioral automation
Membership sites
Delivery of courses and gated content
Payments
Checkout and subscription management
Kartra pricing
Kartra bills in tiers based on number of contacts: Essentials at $59/month ($52 billed yearly), Starter at $119 ($99 billed yearly), Growth at $229 ($189 billed yearly), Professional at $549 ($429 billed yearly). Yearly billing saves about 17%. A low-cost paid trial lets you test it before committing.
Essentials
Up to 2,500 contacts · Funnels and email · Membership sites
$59 per month ($52 billed yearly)
Starter
Unlimited courses · More contacts · Automation
$119 per month ($99 billed yearly)
Growth
Quizzes and certificates · Higher volumes · Advanced features
$229 per month ($189 billed yearly)
Professional
25,000 contacts · 20 team members · 5 domains
$549 per month ($429 billed yearly)
Pricing verified on July 11, 2026
Try KartraWho is Kartra for?
Best for
- Infopreneurs selling courses and coaching online
- Digital sellers wanting to centralize everything
- Teams tired of stitching together several marketing tools
Not recommended for
- Physical product sales, better served by Shopify
- Needing an open stack that's easy to migrate
Want to try Kartra?
Head to the official site and the current offer.
Frequently asked questions about Kartra
Does Kartra have a free plan?▼
Kartra or separate tools?▼
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