Later

Later is a Canadian social media scheduling tool built around a simple idea: see how your profile will look before you publish. It covers Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat.

What sets Later apart

The visual profile preview. You drag your images into a calendar and see the Instagram grid exactly as it will appear before anything goes live. For a brand whose feed aesthetic is an asset, that detail changes how you work and justifies the tool on its own.

The "social set" model

Later counts in social sets rather than accounts: one set groups a single profile from each supported network, so eight profiles. It is a practical way to organise by brand or by client, but it makes price comparison with Buffer or Publer, billed per channel, less direct than it first appears.

The limits worth knowing

Outside a visual context the tool loses much of its point: LinkedIn management is competent without more, and analytics trail Metricool. The long-standing free plan has gone, and the entry tier is capped at 1 user and 30 posts per profile per month.

How much does Later cost?

Starter costs $18.75 a month billed annually, or $25 monthly, for 1 social set and 1 user. Growth costs $37.50 for 2 sets, 2 users and the social inbox. Scale costs $82.50 for 6 sets, 4 users, unlimited posts and competitive benchmarking. There is a 14-day trial. Its position against competitors is detailed in our guide to the best social media tool.