Hootsuite Review - Pricing, Details & Features

Hootsuite covers publishing, listening and multi-step approvals for large teams. From €99 per user per month, with no free plan.

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SaaS Radar Review

6/10

A suite still strong on listening and governance, but whose entry price no longer makes sense below a properly staffed marketing team.

Listening and customisable streams among the best on the market
Multi-step approval workflows, valuable in regulated sectors
€99 per user entry price, adrift from the market

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Hootsuite is one of the pioneers of the sector, launched in 2008 from Vancouver. Long the default choice, it has repositioned itself around large organisations and left the freelance segment to far cheaper competitors.

What Hootsuite still does better than anyone

Listening and approval workflows. Customisable streams let you monitor keywords, competitors and conversations across several networks in parallel. Multi-step approval workflows answer a real need in organisations where three people must sign off a post before it goes live, a common constraint in regulated sectors.

The pricing problem

The €99 per user per month entry tier has drifted away from the rest of the market. For equivalent publishing and analytics features, Metricool asks €16 and Agorapulse €79 with a far better inbox. We no longer recommend Hootsuite below a properly staffed marketing team with a genuine need for listening and governance.

Who is Hootsuite for?

Larger companies, regulated sectors and multi-brand organisations that need SSO, custom roles and documented compliance. For every other profile the features-to-price ratio is unfavourable, as our guide to the best social media tool shows.

How much does Hootsuite cost?

Standard costs €99 per user per month billed annually, for 10 social accounts. Professional rises to €199 and unlocks unlimited social accounts, automated inbox replies and custom reports. Advanced costs €399 and adds collaborative approvals and automatic message routing. An Enterprise tier on request covers SSO, advanced listening and compliance. There is a 14-day trial with no credit card.

Pros & Cons

What we love

Listening and customisable streams among the best on the market
Multi-step approval workflows, valuable in regulated sectors
Unlimited social accounts from the Professional plan
SSO and custom roles on the Enterprise tier
Very broad integration ecosystem and a long track record

What could be better

€99 per user entry price, adrift from the market
No free plan for several years now
Inbox less mature than Agorapulse's
Heavy interface for simple use
Publishing limits during the trial period

Key features of Hootsuite

Listening streams

Customisable columns to monitor keywords, competitors and conversations across networks.

Multi-step approvals

Several sign-off stages before publishing, with an audit trail.

Unlimited accounts

From the Professional plan, with no surcharge per connected network.

Inbox

Messages and comments centralised, with automatic routing on higher plans.

Ad management

Run paid campaigns from the same interface as organic content.

Built-in AI assistant

Assisted writing, recommendations and analysis, included on every plan.

Hootsuite pricing

Hootsuite bills per user, with an entry ticket well above the market. Standard costs €99 per user per month billed annually and covers 10 social accounts. Professional rises to €199 and unlocks unlimited accounts, automated inbox replies and custom reports. Advanced costs €399 and adds collaborative approvals, automatic message routing and team performance reports. The Enterprise tier, on request, covers SSO, advanced listening and compliance needs. A 14-day trial with no credit card is offered, with publishing caps during the trial. For comparable publishing features, Metricool asks €16 and Agorapulse €79. Prices checked on 27 August 2026.

Standard

10 social accounts · Unlimited publishing · Inbox · Brand monitoring

€99 per user per month (annual)

Professional

Unlimited social accounts · Automated inbox replies · Custom reports · Trend forecasting

€199 per user per month (annual)

Advanced

Collaborative approvals · Automatic message routing · Team performance reports · Customer care coordination

€399 per user per month (annual)

Enterprise

SSO · Advanced listening · Advanced analytics · Custom compliance

On request

Pricing verified on August 27, 2026

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Who is Hootsuite for?

Best for

Large marketing teams with several approvers
Regulated sectors that must trace every post
Multi-brand and multi-country organisations
Companies with a genuine need for structured listening

Not recommended for

Freelancers and small businesses, where the price is out of all proportion
Teams of two or three, better served by Agorapulse
Anyone whose priority is analytics value for money
Budgets that cannot absorb €99 per user per month

Want to try Hootsuite?

Head to the official site and the current offer.

Visit Hootsuite

Frequently asked questions about Hootsuite

Does Hootsuite still offer a free plan?▼

No. The long-standing free plan was withdrawn several years ago. A 14-day trial with no credit card remains, with daily publishing caps during the trial period.

Why is Hootsuite so expensive?▼

The company repositioned itself around large organisations, with listening, governance and compliance as its arguments. The freelance segment was left to tools such as Buffer or Metricool, five to twenty times cheaper.

How many social accounts are included?▼

10 on Standard, then unlimited from Professional. That is a real advantage for multi-brand organisations, where per-channel billing would become ruinous.

Hootsuite or Agorapulse?▼

Agorapulse for collaborative moderation and a lower entry price, €79 against €99. Hootsuite for structured listening and the approval workflows of very large organisations.

What are the trial limitations?▼

A cap of 10 to 20 posts per organisation per day depending on the plan being tested, and bulk scheduling is unavailable during the trial.

Where is data hosted?▼

Hootsuite Inc. is a Canadian company with infrastructure spread across several regions. It offers a GDPR-compliant data processing agreement for European customers.