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Loom

Reviewed by Alexis Morain · Updated July 12, 2026

Loom records your screen and webcam for asynchronous video messages, no meeting required. Free plan, paid plans start at $18/month.

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SaaS Radar Review
8/10

The reference tool for asynchronous video, simple and effective, backed by Atlassian, ideal for distributed teams wanting fewer meetings.

  • Screen and webcam recording shared as a single link
  • Automatic transcription, chapters, and AI summaries
  • Free plan capped at 25 videos of 5 minutes
Loom screenshot

Loom is an asynchronous video recording tool: it captures your screen and webcam to deliver a message as video instead of a meeting or a long email. Acquired by Atlassian, it's one of the biggest names in async communication, with millions of users.

What is Loom for?

You record a demo, feedback, or an explanation, and share it as a simple link. The recipient watches whenever they want, at their own pace, and can react with comments. Loom automatically transcribes, splits into chapters, and, with AI, generates titles, summaries, and notes while trimming out dead air and filler words. It's the tool of choice for distributed teams that want fewer meetings.

What is Loom used for?

Support teams showing instead of writing, sales reps personalizing a demo, product teams documenting a feature, managers giving feedback: anywhere a short video beats a thread of messages. Integrations with Slack, Jira, Gmail, or Salesforce embed these videos into tools people already use.

How much does Loom cost?

The Starter plan is free (up to 25 videos per person, 5 minutes each). The Business plan at $18/user/month removes those limits (unlimited videos and length, up to 4K, analytics). The Business + AI plan at $24 adds AI features. An Enterprise offer covers large accounts.

Pros & Cons

What we love
  • Screen and webcam recording shared as a single link
  • Automatic transcription, chapters, and AI summaries
  • Wide range of integrations (Slack, Jira, Gmail, Salesforce)
  • Free plan sufficient for light use
What could be better
  • Free plan capped at 25 videos of 5 minutes
  • AI features reserved for the most expensive plan
  • US-based publisher (data transfers worth considering)

Key features of Loom

Async video

Screen and webcam recorded and shared via link

Transcription

Automatic captions and chapters

AI notes

Titles, summaries, and filler-word cleanup

Integrations

Slack, Jira, Gmail, Salesforce, and more

Loom pricing

Loom has a free Starter plan (up to 25 videos per person, 5 minutes each, up to 50 members). The Business plan costs $18/user/month (unlimited videos and length, up to 4K, analytics). The Business + AI plan at $24 adds AI-generated summaries, chapters, and notes, with a 14-day trial. The Enterprise offer is quoted and covers SSO, SCIM, and SLA.

Free plan / trial

Free Starter plan: up to 25 videos per person, 5 minutes maximum per video, at 720p, for a workspace of up to 50 members.

Starter

25 videos/person · 5 min max/video · Up to 50 members

$0

Business

Unlimited videos · Up to 4K · Advanced analytics

$18 per user/month

Business + AI

AI summaries and chapters · Meeting notes · Automatic cleanup

$24 per user/month

Enterprise

SSO and SCIM · 99.95% SLA · Salesforce

Custom

Pricing verified on July 12, 2026

Try Loom

Who is Loom for?

Best for

  • Distributed teams wanting fewer meetings
  • Support, sales, and product teams that show rather than write
  • Feedback and documentation via short video

Not recommended for

  • Real-time video conferencing needs
  • Organizations requiring strictly European data residency

Want to try Loom?

Head to the official site and the current offer.

Visit Loom

Frequently asked questions about Loom

Is Loom free?
Yes, the Starter plan is free: up to 25 videos per person, 5 minutes maximum. Paid plans start at $18/user/month (Business) to remove those limits.
What is Loom for?
Loom records your screen and webcam for asynchronous video communication, no meeting required. You share the video as a link, the recipient watches whenever they want and reacts with comments.
Is Loom owned by Atlassian?
Yes, Loom was acquired by Atlassian in 2023. The product remains distinct and keeps evolving, with deeper integrations into the Atlassian ecosystem like Jira.

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Tech sheet

Platforms
WebmacOSWindowsiOSAndroidExtension Chrome
Integrations
Support
Documentation, Email, Support (offres payantes)
Data hosting
GDPR Compliance

Vendor

CompanyLoom (Atlassian)
HeadquartersSan Francisco, Californie, USA

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