Attio
Attio is a flexible, AI-native CRM that molds itself to your data. Free plan for up to 3 seats, paid plans starting from €29/user/month.
Preview only, not yet published. Attio goes live on August 28, 2026.
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Upgrade listingAttio is a next-generation CRM, built as a flexible data workspace rather than a rigid sales tool. Based in London, it appeals to startups and tech teams with its flexibility and native artificial intelligence.
What is Attio for?
Attio builds a CRM that adapts to your data model: contacts, companies, deals, but also any custom object. It automatically syncs email and calendar, enriches records, and offers reporting and call intelligence on higher tiers. Its modular approach, closer to a database like Airtable but dedicated to customer relationships, makes it highly adaptable.
Attio or HubSpot?
Compared to more established tools like HubSpot or Pipedrive, Attio bets on flexibility, design, and AI, at the cost of a less extensive ecosystem. Compared to Close, built for outbound calling, it's more general-purpose and customizable. For a team that wants to shape its CRM to its own model, Attio is a modern option.
How much does Attio cost?
The Free plan covers up to 3 seats, 50,000 records, 200 emails a month, and 3 reports. The Plus plan costs €29/user/month billed annually (€36 billed monthly), Pro costs €69/user/month billed annually (€86 billed monthly, with call intelligence and sequences), and Enterprise is quote-based.
Pros & Cons
- Flexible CRM that molds itself to your data
- Native email and calendar sync, built-in enrichment
- AI and call intelligence on higher tiers
- Polished design, quick to get started
- Smaller integration ecosystem than the leaders
- Free plan limited on emails and reports
- Still young compared to established CRMs
Key features of Attio
Flexible model
Customizable objects and attributes
Sync
Email and calendar synced automatically
Enrichment
Contact and company records completed automatically
Call Intelligence
Call analysis and sequences (Pro)
Attio pricing
Attio has a Free plan for up to 3 seats (50,000 records, 200 emails a month, 3 reports). The Plus plan costs €29/user/month billed annually (€36 billed monthly), Pro costs €69/user/month billed annually (€86 billed monthly, with call intelligence and sequences), and Enterprise is quote-based. A trial of the paid plans is available. Billing is per seat.
Free plan / trial
Free plan: up to 3 seats, 50,000 records, 200 emails a month, and 3 reports, beyond which you need to move to a paid plan.
Free
50,000 records · 200 emails/month · 3 reports
€0 up to 3 seats
Plus
Full CRM · Email/calendar sync · Enrichment
€29 per user/month (annual, €36 monthly)
Pro
Call Intelligence · Sequences · Advanced reporting
€69 per user/month (annual, €86 monthly)
Enterprise
Advanced security · SSO · Administration
Custom
Pricing verified on July 12, 2026
Try AttioWho is Attio for?
Best for
- Startups and tech teams
- Teams that want to shape their CRM to their own model
- Users who value design and AI
Not recommended for
- Need for a very broad integration ecosystem
- Teams wanting a very established, well-documented CRM
Frequently asked questions about Attio
Is Attio free?▼
Attio or HubSpot?▼
Where is Attio's data hosted?▼
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