Capsule
Reviewed by Alexis Morain · Updated July 11, 2026
Capsule is a simple, affordable CRM for small businesses, built in the UK. Free plan up to 250 contacts, plans from $18/month per user.
A simple, clear, and affordable CRM, perfect for a small or mid sized business wanting to manage its sales without complexity, but light on advanced marketing automation.
- Fast learning curve and clear interface
- Visual pipeline and light project management
- Less marketing automation than big platforms
Capsule is a simple, affordable CRM published by the British company Zestia, built for small and mid sized businesses that find bigger CRMs too heavy. It bets on a fast learning curve to manage contacts, opportunities, and relationships without the bloat.
What is Capsule used for?
You centralize your contacts and the history of exchanges, track your sales in a visual pipeline, and organize work with tasks and a calendar. Project boards, email templates, sales reports, and workflow automations round things out, with an AI assisted pipeline builder on recent plans. Capsule connects to common tools (Google, Outlook, Xero, Mailchimp) to stay at the center of daily sales work.
Capsule or Pipedrive and HubSpot?
Compared with Pipedrive, very pipeline centric, Capsule adds light project management. Compared with HubSpot, more complete but heavier, it stays deliberately simple and cheaper. For an even lighter, more social use, folk is an alternative, Capsule aims for the middle ground for a small or mid sized business.
What are the limits of Capsule?
Its simplicity is also its limit: less marketing automation and fewer advanced features than the big platforms. The free plan caps at 250 contacts and two users, quickly reached as activity grows.
Pros & Cons
- Fast learning curve and clear interface
- Visual pipeline and light project management
- Affordable price and free plan to start
- Good integrations (Google, Outlook, Xero, Mailchimp)
- Less marketing automation than big platforms
- Limited advanced features
- Free plan capped quickly (250 contacts, 2 users)
Key features of Capsule
Contact management
Centralization and history of exchanges
Sales pipeline
Visual tracking of opportunities
Tasks and projects
Organization of sales work
Reports and automations
Sales tracking and automated workflows
Capsule pricing
Capsule has a free plan (2 users, 250 contacts, 1 pipeline). Paid plans range from Starter at $18 per user per month to Ultimate at $75, with Growth at $36 and Advanced at $60 in between (billed annually, up to 15% off). A 14 day trial covers the paid plans.
Free plan / trial
Free plan: up to 2 users, 250 contacts, 5 custom fields, and 1 sales pipeline. Enough to get started, quickly reached as activity grows.
Free
2 users · 250 contacts · 1 sales pipeline
$0
Starter
30,000 contacts · Email templates · Premium integrations
$18 per user/month (billed annually)
Growth
60,000 contacts · Workflow automations · Multiple pipelines
$36 per user/month (billed annually)
Advanced
120,000 contacts · 50 project boards · 50 pipelines
$60 per user/month (billed annually)
Pricing verified on July 11, 2026
Try CapsuleWho is Capsule for?
Best for
- Small and mid sized businesses seeking a simple CRM
- Teams wanting to manage sales and relationships fast
- Tight budgets starting on the free plan
Not recommended for
- Need for advanced marketing automation
- Large teams with very complex processes
Want to try Capsule?
Head to the official site and the current offer.
Frequently asked questions about Capsule
Does Capsule have a free plan?▼
Capsule or Pipedrive?▼
Is Capsule suited to small businesses?▼
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