Folk

Folk is a light, collaborative CRM from a Paris-based company, built for teams who find traditional CRMs too heavy. It bets on instant onboarding and flexible relationship management, closer to a smart spreadsheet than a classic CRM.

What is Folk used for?

You centralize your contacts in lists, track a deal pipeline, and use the folkX browser extension to capture profiles from LinkedIn or any website in one click to enrich the CRM. Email campaigns and sequences let you follow up without leaving the tool, and the collaborative layer makes it easy for several people to work on the same relationships. Folk targets agencies, consultancies, funds, and sales teams who want a CRM with no friction.

Folk or Pipedrive and Notion?

Compared to Pipedrive, more structured around sales, Folk is more flexible and social, built to manage a network as much as a deal funnel. Compared to a Notion setup hacked into a CRM, it offers the native features of a real CRM (enrichment, email, pipeline). For heavy sales processes, HubSpot remains more complete.

What are Folk's limitations?

There's no free plan, only a trial. Advanced features (deal management, sequences, API) are reserved for the Premium plan, and the tool, deliberately light, isn't built for the heaviest sales processes.