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The best SaaS tools for entrepreneurs and freelancers
Compare SaaS software independently reviewed and rated: public methodology, sponsorships always disclosed.
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leboncoin
France's classified ads platform for individuals and professionals
E-commerce
Marketing & Acquisition
leboncoin is France's major classified ads platform: real estate, jobs, vehicles, goods. Free for individuals, dedicated professional plans.
Logic-Immo
The French real estate portal oriented toward agencies and buyers
Marketing & Acquisition
Logic-Immo is a French real estate portal from the AVIV group, oriented toward buying and renting projects. Professional distribution on quote.
Okta
The identity and access management platform (SSO, MFA)
Security
Okta is an identity and access management (IAM) platform: single sign-on (SSO), MFA, directory. Priced per user and per product, quote-based.
Twilio
The communications API platform (SMS, voice, email) for developers
Development & Tech
Customer Service
Twilio provides communications APIs: SMS, voice calls, WhatsApp, email. Usage-based billing, per message or per minute, no fixed subscription.
Calendly
The automated scheduling tool that removes back-and-forth
Productivity
Calendly automates scheduling: share availability, book in one link, sync calendars. Free plan, then from $10 per seat.
Chargebee
The subscription management and recurring billing platform
Finance & Accounting
Chargebee manages subscriptions and recurring billing: lifecycles, dunning, taxes, revenue. Free under a revenue threshold, then paid.
Power BI
Microsoft's business intelligence and dashboard tool
Analytics & Data
Power BI is Microsoft's business intelligence tool: dashboards, reports, data analysis. Free desktop version, Pro from $14 per user.
Amazon SES
Amazon Web Services' low-cost email sending service
Development & Tech
Marketing & Acquisition
Amazon SES is AWS's transactional and marketing email sending service, billed by usage at very low cost. Reserved for technical profiles.
Freshdesk
Freshworks' customer support software, accessible and complete
Customer Service
Freshdesk is Freshworks' customer support software: tickets, knowledge base, automations. Free plan, then from around $15 per agent.
Gusto
The payroll and HR software for small US businesses
Human Resources
Gusto is payroll and HR software for small businesses in the US: payroll, benefits, onboarding. Not suited to the French framework.
ADP
The long-standing giant of payroll and outsourced HR management
Human Resources
ADP is a major global player in payroll and outsourced HR management, from a single employee to large groups. Quote-based pricing.
Intercom
The conversational, AI-powered customer service platform
Customer Service
Intercom is a conversational customer service platform: messaging, chatbot and the Fin AI agent. From around $39 per seat per month.
Marketo Engage
Adobe's B2B marketing automation platform
Marketing & Acquisition
Marketo Engage is Adobe's B2B marketing automation platform: lead nurturing, scoring, multichannel campaigns. Quote-based, enterprise-oriented.
YouTube
Google's video platform, a content channel and advertising network
Content Creation
Marketing & Acquisition
YouTube is Google's video platform, free to publish, and a major video advertising network via Google Ads. The world's second search engine.
Facebook Ads
Ads delivered on Facebook via the Meta ads manager
Marketing & Acquisition
Facebook Ads refers to advertising delivered on Facebook, managed in the Meta ads manager. Auction-based buying, freely defined budget.
Meta Ads
Meta's advertising network for Facebook, Instagram and Messenger
Marketing & Acquisition
Meta Ads is Meta's advertising network, covering Facebook, Instagram and Messenger from one manager. Auction-based ads, free budget.
Amazon Ads
Amazon's advertising network, closest to the act of purchase
Marketing & Acquisition
Amazon Ads promotes products on Amazon (Sponsored Products, Brands, Display). No subscription, auction cost per click.
Microsoft Ads
Microsoft's advertising network, on Bing and the search network
Marketing & Acquisition
Microsoft Ads (formerly Bing Ads) runs search ads on Bing and its network. No subscription, auction cost per click, often cheaper than Google.
TikTok
The short-video social network and its advertising platform
Content Creation
Marketing & Acquisition
TikTok is the short-video social network, free for brands, with an auction-based advertising platform (TikTok Ads). Strong with young audiences.
Amazon DSP
Amazon's programmatic buying platform, on and off the marketplace
Marketing & Acquisition
Amazon DSP buys display and video advertising programmatically, on and off Amazon, using its purchase data. Quote-based.
Amazon Marketing Cloud
The secure, privacy-safe analytics warehouse for Amazon campaigns
Analytics & Data
Marketing & Acquisition
Amazon Marketing Cloud (AMC) is a secure analytics environment (clean room) to measure and optimize Amazon ad campaigns. Quote-based.
LinkedIn Ads
LinkedIn's B2B advertising network, targeted by role and company
Marketing & Acquisition
LinkedIn Ads is LinkedIn's B2B advertising network, targeting by job, industry and company. No subscription, high but qualified cost per click.
Terraform
HashiCorp's infrastructure as code tool
Development & Tech
Terraform describes and provisions cloud infrastructure as code (IaC). Free tool, with a free then paid HCP Terraform offering for teams.
Vite
The ultra-fast front-end build tool that became a standard
Development & Tech
Vite is an open-source front-end build tool, known for fast startup and reloading. Entirely free, now a modern standard.
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